Cookieless Tracking via Single URL Interception

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Solution Overview

Problem

Existing data collection methods, such as cookie-based and pixel-tracking systems, face challenges in compliance with GDPR and ePrivacy regulations, leading to increased complexity and risk of data breaches, which undermines user trust and incurs significant expenses for organizations.

Innovation Solution

A system and method for cookieless tracking across multiple websites and mobile applications, utilizing a single URL to intercept and manage user interactions without relying on cookies or tracking pixels, allowing for cross-channel and conversion attribution while ensuring regulatory compliance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If cookie-based and pixel-tracking systems are used for data collection, then comprehensive user tracking capability is achieved, but compliance with GDPR and ePrivacy regulations becomes difficult and risk of data breaches increases

Engineering Contradiction:

Improvetracking capabilityVSAvoidregulatory compliance risk

Core Design Contradiction:

ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The patent extracts the tracking functionality from traditional cookie-based and pixel-tracking systems, removing the harmful elements (cookies and pixels) while preserving the essential tracking capability through alternative means that comply with GDPR and ePrivacy regulations

Inventive Principle:

Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces an intermediary mechanism that enables tracking without directly implementing cookies or pixels, serving as a mediator between the need for user tracking and regulatory compliance requirements

Inventive Principle:

Principle #24Intermediary (Mediator)

2Loss of information

If cookies and tracking pixels are implemented, then user interaction data can be captured, but system complexity and operational costs increase

Engineering Contradiction:

Improvedata collection capabilityVSAvoidsystem complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The patent removes cookies and tracking pixels from the system while extracting and preserving only the essential data collection functionality, thereby reducing system complexity while maintaining data capture capabilities

Inventive Principle:

Principle #2Taking out (Extraction)

3Adaptability or versatility

If traditional tracking methods are used, then cross-website and cross-app tracking is enabled, but user trust decreases due to perceived intrusiveness

Engineering Contradiction:

Improvecross-channel trackingVSAvoiduser trust

Core Design Contradiction:

Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent converts the harmful perception of intrusive tracking into a beneficial approach by implementing a solution that maintains cross-channel tracking versatility while being unobtrusive and compliant with user privacy expectations, thereby enhancing user trust

Inventive Principle:

Principle #22Blessing in disguise (Convert harm into benefit)

Data Source

PatentUS12026283B2Unobtrusive systems and methods for collecting, processing and securing information transmitted over a network

Publication Date: 2024.07.02 DATA TRENDZ LLC

AI summary

The present disclosure relates to methods for “cookieless” tracking across a wide range of websites and mobile applications. The methods do not involve the use of cookies or code on individual webs pages, and associated web or other servers and may be achieved through use of a single URL for tracking a user across multiple websites. Methods of enhanced tracking of user activity without requiring tracking pixels are also described herein.