Location-Based Copay Card Redemption Tracking System
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Solution Overview
Problem
Pharmaceutical companies face challenges in delivering real-time updates and analysis to their field sales forces to improve sales coverage and optimize copay card or voucher redemption management, lacking a system to track and analyze redemption data effectively.
Innovation Solution
A location-based system and method that uses unique identifiers for copay cards or vouchers to track redemption data, associating them with physician and pharmacy information, and utilizing GPS technology to display performance metrics to devices like tablets and smartphones, enabling real-time updates and analysis of redemption rates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional spreadsheet-based marketing program information delivery is used, then information can be delivered to field sales force personnel, but real-time updates and analysis capability is lacking
Solution Approach 1:
The patent replaces the mechanical spreadsheet-based information delivery system with an electronic mobile device-based system that automatically captures and displays redemption data. Field sales force personnel use mobile devices to scan unique identifiers on copay cards or vouchers, automatically retrieving and displaying redemption information without manual spreadsheet updates, thereby eliminating the delay and loss of real-time information.
Solution Approach 2:
The patent creates electronic copies of redemption data by capturing information from unique identifiers on copay cards or vouchers through mobile devices. Instead of relying on physical spreadsheets that need manual updating, the system creates digital copies of redemption information that are automatically stored and can be accessed in real-time, eliminating information loss while maintaining system simplicity.
2Productivity
If field sales force personnel manually track copay card redemption data, then basic tracking is possible, but productivity and real-time analysis are reduced
Solution Approach 1:
The patent enables the system to automatically capture and process redemption data without requiring manual data collection efforts from field sales force personnel. When a sales representative scans the unique identifier on a copay card or voucher using their mobile device, the system automatically retrieves redemption information from the database and displays it, eliminating the need for manual tracking and significantly reducing the time lost to data collection and analysis while improving productivity.
3Measurement precision
If comprehensive copay card tracking system is implemented, then real-time redemption data can be captured, but system complexity and implementation cost increase
Solution Approach 1:
The patent segments the tracking system into simple, manageable components: unique identifiers on copay cards or vouchers, mobile devices for data capture, and a centralized database for storage and retrieval. This segmentation allows the system to achieve precise redemption data tracking while keeping individual components simple and easy to implement, reducing overall system complexity despite the comprehensive tracking capability.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This system allows pharmaceutical companies to identify top and bottom performing physicians and pharmacies, prioritize visits, and optimize marketing strategies, leading to improved sales coverage and cost savings through enhanced data tracking and distribution efficiency.
Implementation Method 1
utilizing GPS technology to display performance metrics to devices like tablets and smartphones
Data Source
AI summary
The present disclosure provides a system and a method for location-based copay card redemption management. In one example, the method includes receiving a redemption measure representing a rate of redeemed copay cards originating from each referral source of a plurality of referral sources, receiving location information of a user device, determining a geographic area of the user device in view of the location information, determining a set of referral sources from the plurality of referral sources based on respective redemption measures and based on the geographic area of the user device, wherein an address associated with each referral source in the set of referral sources is located within the geographic area of the user device, and transmitting, to the user device, the address associated with each referral source in the set of referral sources.