Corrugated Display Card Packaging Vertical Load Support

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Solution Overview

Problem

Current plastic clamshell packaging is not environmentally friendly due to its use of polyvinyl chloride (PVC) and lacks the ability to support vertical loads, requiring additional packaging to prevent product damage during shipment and display.

Innovation Solution

A packaging assembly featuring a base with vertically oriented display cards that can withstand vertical loads, made from foldable materials like corrugated cardboard, which provides enhanced support and stability, and includes a shipping cover for protection during transit.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Strength

If plastic clamshell packaging is used, then products can be encapsulated and displayed, but the packaging is not environmentally friendly and cannot support vertical loads

Engineering Contradiction:
Improvevertical load support capabilityVSAvoidenvironmental harm from PVC
Core Design Contradiction:
StrengthVSObject-affected harmful factors

Solution Approach 1:

The patent changes the material parameter from PVC plastic to corrugated fiberboard, fundamentally altering the packaging material's properties. This substitution eliminates environmental harm while simultaneously providing superior vertical load support capability through the structural characteristics of corrugated fiberboard

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The display card is constructed as a composite structure with a front panel, rear panel, and interconnected support members forming a rigid framework. This composite design provides both environmental friendliness and the required strength to support vertical loads during stacking and display

Inventive Principle:
Principle #40Composite materials

2Strength

If traditional display cards are used, then products can be displayed, but they cannot support significant vertical loads requiring extra packaging

Engineering Contradiction:
Improvevertical load support capabilityVSAvoidpackaging structure complexity
Core Design Contradiction:
StrengthVSDevice complexity

Solution Approach 1:

The display card is designed to perform multiple functions simultaneously: it displays the product, supports vertical loads during stacking, and provides structural protection. The rigid support members and interconnected panel structure enable the card to bear significant weight without requiring additional external packaging support

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The display card is divided into functional segments including a front panel for product display, a rear panel for structural support, and intermediate support members that connect the panels. This segmentation allows each component to be optimized for its specific function while collectively providing robust vertical load support

Inventive Principle:
Principle #1Segmentation

3Reliability

If large stiff packaging is used to prevent theft, then shoplifting is discouraged, but the packaging is difficult to manipulate and requires more material

Engineering Contradiction:
Improvetheft prevention capabilityVSAvoidpackaging manipulation ease
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The packaging incorporates a removable cover that transitions the structure from completely rigid to dynamically adjustable. The cover can be easily removed to allow product access while the base remains in place, providing theft prevention when closed and ease of operation when access is needed

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS8056721B2Package assembly of display cards
Publication Date: 2011.11.15 WESTROCK MWV LLC
  • US8056721B2 patent drawing
  • US8056721B2 patent drawing
  • US8056721B2 patent drawing

AI summary

The invention provides a package assembly(100) including a base including a bottom portion (112) and a plurality of vertically oriented display cards (130)arranged on the base. Each display card includes a top edge (138), a bottom edge (140),a display portion (134) and a first support portion (136) attached to the display portion along a vertical fold (150). The display portion of each card is preferably disposed in a different plane and at a first angle with respect to the first support portion, wherein the bottom edge ofeach card is disposed on the base. The display cards are configured and adapted to withstand a vertical load applied to the package assembly. In accordance with another aspect, the invention can further include a shipping cover (160)disposed over the display cards, the shipping cover configured and adapted to protect the display cards during shipment.