Full wing display

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Solution Overview

Problem

Conventional paperboard displays in retail environments lack sufficient space for textual and graphical information while being used for product display, as they are primarily designed for holding products rather than showcasing product details.

Innovation Solution

A corrugated paper display that can be folded from a stowed condition to a deployed condition, featuring a segmented shelf support panel with hingedly connected flaps to support shelves and a graphics extension panel that can be hingedly connected to a rectangular sleeve, increasing the display height from 1.5 to 2.5 times when deployed, allowing for ample space for product information and product display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Volume of moving object

If the display structure is kept compact for storage and shipping, then the volume and surface area are minimized, but the available space for product information and display is reduced

Engineering Contradiction:
Improvedisplay volumeVSAvoidprint surface area
Core Design Contradiction:
Volume of moving objectVSArea of stationary object

Solution Approach 1:

The display structure is designed so that the graphics extension panel is nested within the rectangular sleeve in the stowed condition, with the third panel stacked on top of the first rectangular sleeve. This nesting arrangement minimizes the overall volume and surface area during storage and shipping, while allowing the panels to be deployed outward to create additional display surface area when in use.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The display incorporates hinges that allow the structure to dynamically transition between a compact stowed condition and an expanded deployed condition. The third panel can be hingedly connected to the first rectangular sleeve, enabling the display height to increase from 1.5 to 2.5 times when deployed, thereby providing ample space for both product display and information presentation.

Inventive Principle:
Principle #15Dynamics

2Area of stationary object

If the display provides ample space for product information, then the print surface area is increased, but the storage and shipping volume increases

Engineering Contradiction:
Improveprint surface areaVSAvoiddisplay volume
Core Design Contradiction:
Area of stationary objectVSVolume of moving object

Solution Approach 1:

The display is segmented into multiple functional panels: a first rectangular sleeve forming the basic display structure, and a third panel (graphics extension panel) that can be hingedly connected to extend the display surface. This segmentation allows the information-displaying portion to be added only when needed, maintaining a compact form factor during storage while providing extended surface area for product information during deployment.

Inventive Principle:
Principle #1Segmentation

3Device complexity

If the display structure is simplified for easy manufacture, then the device complexity is reduced, but the ability to transform between stowed and deployed conditions is limited

Engineering Contradiction:
Improvedisplay structure complexityVSAvoidtransformability
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The display combines multiple functions into a single integrated structure: the first rectangular sleeve serves as both the basic display frame and the mounting structure for the graphics extension panel. The hinges are integrated directly into the panel connections, eliminating the need for separate mounting mechanisms. This merging approach maintains structural simplicity while enabling the transformable design between stowed and deployed conditions.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS11019943B2Full wing display
Publication Date: 2021.06.01 MENASHA CORP
  • US11019943B2 patent drawing
  • US11019943B2 patent drawing
  • US11019943B2 patent drawing

AI summary

A corrugated paper display moveable from a stowed condition to a display condition is described herein. The display has a first rectangular sleeve having opposed lateral edges, a front edge, and a back edge. Two side panels one of each are attached respectively to one of each of the two opposed lateral edges. A back wall is connected to the back edge and the two side panels. A rectangular display compartment extends between the opposed side walls and a shelf is positioned in the rectangular display compartment. A front panel is hingedly connected to the first sleeve and rests on top of the first sleeve when in the stowed condition. When in the deployed condition, the front panel extends from the first sleeve to form a body of a second height which is 1.5 to 2.5 times greater than the first height.