Corrugated Sheet Static Display for Moving Viewer Engagement
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Solution Overview
Problem
Conventional static displays are ineffective in capturing viewer attention when people are on the move, as they can only be fully appreciated from a stationary position, leading to reduced impact and significance of advertisements.
Innovation Solution
A static display comprising a corrugated sheet with symmetric peaks and troughs, where images are distorted and divided into vertical segments to be adapted on the sheet's slopes, allowing for clear visibility of multiple images at different angles without distortion, creating an optical illusion that enhances viewer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional static displays are used, then the display can show clear images when viewed from a stationary position, but the display has reduced impact and significance when viewers are on the move
Solution Approach 1:
The display surface is divided into multiple corrugated sections with different orientations. Each corrugation segment displays a portion of the image, and when viewed from different angles, different segments become visible. This segmentation allows the display to maintain image clarity from various viewing positions while capturing the attention of moving viewers.
Solution Approach 2:
The corrugations are designed with asymmetric orientations where adjacent corrugation segments are tilted at different angles relative to the vertical axis. This asymmetric arrangement creates the effect that different parts of the image are visible from different viewing angles, enhancing both clarity for stationary viewers and impact for moving viewers.
2Adaptability or versatility
If multiple images are displayed on a single display, then the advertising coverage is increased, but the images become distorted and difficult to distinguish
Solution Approach 1:
The display is segmented into multiple corrugated sections, each responsible for displaying a specific image or portion of an image. The segmentation allows multiple distinct images to be presented simultaneously without interference or distortion, as each image is confined to its designated corrugation segment.
Solution Approach 2:
Different local regions of the display (different corrugation segments) are assigned different image content and orientation characteristics. Each segment is optimized for its specific viewing angle and image requirements, allowing multiple images to be displayed with high precision and without distortion.
3Reliability
If prime locations are used for display placement, then the visibility and impact of advertisements are maximized, but the cost of display placement increases significantly
Solution Approach 1:
The display incorporates dynamic visual effects through its corrugated structure that responds to viewing angle. As viewers move past the display, different corrugation segments become visible, creating a dynamic viewing experience that maintains high visibility and impact even in non-prime locations, thereby reducing placement costs.
Solution Approach 2:
The display utilizes changes in viewing parameters (angle, position) to reveal different image portions. This parameter-based display mechanism ensures that the advertisement remains visible and impactful across a wider range of locations and viewing conditions, reducing dependence on prime placement locations.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The solution enables multiple images to be distinctly visible at predetermined angles, increasing the impact and significance of advertisements by allowing viewers to register the content effectively even when moving, and reducing the need for prime location placement.
Implementation Method 1
A static display comprising a corrugated sheet with a plurality of corrugations having symmetric peaks and troughs spaced apart with left-side slopes and right-side slopes between them, at least two distorted images divided in plurality of vertical segments of predetermined width wherein the vertical segments of first image orderly are adapted on the left-side slopes of the corrugated sheet and the vertical segments of second image orderly are adapted on the right-side slopes of the corrugated sheet.
Data Source
AI summary
The present invention provides a static display along with manufacturing processes of the said static display. The static display comprises two or three distorted images adapted on a corrugated sheet in the form of segments in such a way that only one or two images are distinctly visible at a predetermined angle at a time due to optical illusion created as the spaces of the corrugations are not visible when the display of the present invention is viewed at the predetermined angle.