Electronic Coupon Activation via Third-Party Server API
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Solution Overview
Problem
Digital media advertisers face challenges in managing and maintaining diverse programmatic platforms for online advertisements, and rely on client-side storage and tracking functionality, which can be limited by users disabling cookies, hindering effective digital marketing strategies.
Innovation Solution
The system allows users to activate electronic coupons anonymously through a digital media advertisement platform, using third-party servers to associate consumer profiles with loyalty programs, enabling activation and display of coupons without relying on client-side storage, thereby leveraging third-party marketing channels and increasing customer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If digital media advertisers use client-side storage and tracking functionality (cookies) to manage online user selections and browsing behavior, then they can track user behavior and deliver targeted advertisements, but the tracking becomes useless if users turn off cookies or other client-side storage features in their web browser
Solution Approach 1:
The patent introduces a server-side intermediary system that acts as a mediator between advertisers and users. Instead of relying on client-side cookies, the system uses server-side storage and tracking mechanisms where the advertiser's server stores user selections and browsing behavior data, eliminating the dependency on user-controlled browser cookies while maintaining tracking capability
Solution Approach 2:
The patent inverts the traditional client-side storage approach by implementing server-side storage and tracking. Instead of storing data in the user's browser (client-side), the system stores data on the advertiser's server, reversing the location of data storage and making the tracking system independent of user browser settings
2Adaptability or versatility
If digital media advertisers maintain and manage diverse programmatic platforms with different requirements, then they can access various marketing channels, but the complexity of maintaining source code, digital images, media, and other resources increases significantly
Solution Approach 1:
The patent creates a universal platform that can interface with multiple diverse programmatic platforms through standardized mechanisms. The system provides a common architecture that handles different marketing channels, resources, and requirements through a unified interface, allowing advertisers to access various platforms without managing each platform's specific complexities separately
Solution Approach 2:
The patent segments the complex system into distinct functional components: a core platform that manages resources, a interface layer that handles different programmatic platforms, and a delivery layer that executes advertisements. This segmentation allows each component to be managed independently, reducing overall system complexity while maintaining diversity
3Productivity
If users activate electronic coupons through third-party servers outside the retailer's controlled ecosystem, then the retailer can expand their digital customer base through unique marketing channels, but the retailer loses direct control over the activation process
Solution Approach 1:
The patent uses third-party servers as intermediaries that facilitate coupon activation outside the retailer's direct control while maintaining system integrity. The third-party servers act as mediators that can deliver and activate coupons through alternative channels, enabling customer base expansion while the retailer maintains oversight through standardized interfaces and protocols
Data Source
AI summary
Systems and methods are described for activating electronic coupons via one or more third-party servers. A web-based application programming interface (API) is exposed to a set of online request instructions that are included as part of an electronic coupon configured for electronic transmission from one or more third-party servers of a third party. The web-based API is implemented on an API server hosted by a party different from the third party, and is configured to receive an activation request based on execution of the set of online request instructions by the client device. An electronic coupon is activated for a loyalty profile of a user upon receipt of the activation request.