Digital Coupon Platform for Anonymous Provider Bidding
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Solution Overview
Problem
Current coupon distribution methods lack efficiency in allowing multiple providers to bid on digital coupons, limiting the ability to target users effectively and utilize user data for personalized marketing, and do not provide a platform for anonymous bidding among providers.
Innovation Solution
A coupon processing system that includes a server and user device, allowing users to request bids for digital coupons, collecting and ranking offers from multiple providers, and anonymously communicating these offers to each provider, enabling selection and redemption at a point-of-sale terminal.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional coupon distribution methods are used, then coupon providers can distribute coupons to users, but multiple providers cannot bid on digital coupons and user data cannot be effectively utilized for personalized marketing
Solution Approach 1:
The patent introduces a digital coupon platform as an intermediary between coupon providers and users. This platform enables multiple providers to submit bids for digital coupons based on user profiles and purchasing history, allowing efficient matching of coupons to users while maintaining the ability to utilize user data for personalized marketing without direct provider-user data sharing
2Adaptability or versatility
If user data is collected for personalized marketing, then targeted marketing capability is improved, but provider anonymity and data privacy are compromised
Solution Approach 1:
The patent extracts user data from the direct provider-user relationship and stores it on the digital coupon platform. The platform uses this data to create user profiles and enable targeted marketing, while providers only receive anonymized bid results. This separation allows personalized marketing without compromising user privacy or requiring providers to directly access sensitive user information
3Manufacturing precision
If multiple coupon providers can bid on digital coupons, then offer selection quality improves, but system complexity increases
Solution Approach 1:
The patent implements automated bid evaluation and selection mechanisms on the digital coupon platform. The system automatically receives bids from multiple providers, evaluates them based on predefined criteria and user profiles, and selects optimal digital coupons without requiring complex manual intervention. This automation maintains high offer selection quality while managing system complexity through self-service processes
Data Source
AI summary
A coupon processing system may include a remote user device and a coupon processing server. The coupon processing server is configured to receive a user bid request from the remote user device and collect digital coupon offers from coupon providers based upon the user bid request. The coupon processing server is configured to select at least one digital coupon offer and communicate the at least one digital coupon offer to the remote user device.