Creative Asset Componentization for Multi-Platform Compliance
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Solution Overview
Problem
The integration of multi-formatted creative assets with various internet ad impression opportunity platforms is not seamless due to differing rules and technical limitations, requiring advertisers to create multiple versions of their advertisements to meet the specific requirements of each platform.
Innovation Solution
A computer-implemented method and system for managing creative assets, which allows users to select and combine creative asset components to generate a creative asset suitable for diverse advertising platforms. The system includes a dynamic user interface for previewing and modifying creative assets, and it dynamically generates an analysis report to ensure compliance with platform-specific rules.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisers create multiple versions of advertisements to meet specific requirements of each platform, then compliance with platform rules is improved, but the complexity of advertisement creation and management increases
Solution Approach 1:
The patent segments advertisement assets into reusable components (images, videos, text, audio) that can be independently managed and combined. This allows a single asset to be divided into multiple components that can be reassembled to meet different platform requirements, reducing the need to create entirely separate versions for each platform while maintaining compliance.
Solution Approach 2:
The patent creates a universal asset management system where a single set of creative components can serve multiple advertising platforms simultaneously. The system generates platform-specific variations automatically from a core asset, enabling one asset to fulfill multiple functions across different platforms without requiring separate creation processes for each.
2Adaptability or versatility
If advertisers manually adjust creative assets for each platform, then adaptability to platform-specific requirements is improved, but the time and resources required for asset management increase
Solution Approach 1:
The patent performs preliminary actions by pre-processing creative assets into standardized components and pre-generating platform-specific variations before actual advertising campaigns begin. The system automatically analyzes platform requirements and prepares appropriate asset versions in advance, eliminating the need for manual adjustments when campaigns are deployed.
Solution Approach 2:
The patent implements self-service through automated systems that independently handle asset adaptation to different platforms. The system automatically selects appropriate components, combines them according to platform specifications, and generates final ad variations without human intervention, allowing the system to serve itself in the adaptation process.
3Ease of manufacture
If a single creative asset is used across multiple platforms, then the simplicity of asset management is improved, but compliance with diverse platform rules deteriorates
Solution Approach 1:
The patent introduces dynamics by making the creative asset adaptable and configurable rather than static. The system dynamically adjusts asset components and configurations based on platform-specific requirements, allowing a single asset framework to transform into multiple compliant versions automatically, thus maintaining both simplicity and compliance.
Data Source
AI summary
The present application describes systems, methods and devices for creative asset management, some of which can be utilized in closed/batch supply and/or open real-time bidding (RTB) supply opportunities. The present application further describes systems, methods and devices for omni-channel creative asset management that may have bi-directional features. In particular, in some embodiments, the creative asset management systems, methods, and devices described herein can allow advertisers to consolidate their online advertising efforts into a central platform.