Selectable Creator Controls in Sponsored Media
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Solution Overview
Problem
Content creators do not receive adequate exposure or benefits when their media content is used as sponsored content by sponsors, despite its effectiveness in conveying messages.
Innovation Solution
Providing selectable content creator controls alongside sponsored media content items, allowing viewers to learn about and interact with both the sponsor and the creator, including options to subscribe to additional content or engage on social platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If content sponsors use content creators' media content for sponsored content, then the effectiveness of conveying sponsor messages is improved, but the content creators do not receive adequate exposure or benefits
Solution Approach 1:
The media content item is segmented to include distinct control regions: a first control region associated with the content sponsor and a second control region associated with the content creator. This segmentation allows the sponsor's promotional message and the creator's exposure needs to coexist within the same content item, resolving the contradiction by giving both parties dedicated interaction zones.
Solution Approach 2:
The content creator acts as an intermediary between the sponsor and the viewer. By providing a second control that links to the creator's profile or additional content, the system enables the creator to benefit from the sponsored content's reach while maintaining their own identity and audience engagement channels.
2Productivity
If only sponsor controls are provided in sponsored content, then sponsor promotion effectiveness is improved, but creator visibility and engagement opportunities are reduced
Solution Approach 1:
The sponsor's promotional content and the creator's exposure opportunities are merged into a single media content item. The first control serves sponsor promotion while the second control provides creator visibility, allowing both functions to operate simultaneously within the same content delivery framework.
Solution Approach 2:
The media content item serves multiple functions: it acts as both a sponsor advertisement and a creator portfolio piece. The dual-control structure enables the content to fulfill both promotional and exposure objectives, making the sponsored content universally beneficial to both sponsor and creator.
3Loss of information
If selectable content creator controls are added alongside sponsor controls, then creator exposure and interaction opportunities are improved, but the complexity of the content delivery system increases
Solution Approach 1:
The control system is designed to be dynamic and adaptive. The processing device selectively provides different controls based on the specific sponsored content item and its associated sponsor and creator. This dynamic approach allows the system to maintain simplicity for each individual content item while providing comprehensive functionality across the overall platform.
Data Source
AI summary
Systems and methods are disclosed for providing selectable content creator controls in conjunction with sponsored media content items. A method includes receiving a media content item of a first user of a content sharing platform, wherein the media content item reflects a positive review of a product of a second user of the content sharing platform, and providing the media content item of the first user for presentation to the second user. The method further includes receiving a selection of the media content item by the second user, the selection of the media content item indicating a request of the second user to sponsor a presentation of the media items to users of the content sharing platform to promote the product of the second user, creating a media player interface comprising the media content item and a control selectable to view information promoting additional media content items of the first user, and providing the media player interface for presentation to a third user of the content sharing platform.