Electronic Credit Application Attribution via Device Location
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Solution Overview
Problem
The challenge of determining accurate attribution for electronic credit applications in an Internet-centric environment, where traditional methods of tracking attribution through paper applications are not applicable.
Innovation Solution
A system that utilizes location data from electronic devices networked with the customer's mobile device to consistently and accurately determine store and associate attribution for electronic credit applications, without relying on customer input.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If paper applications with physical stamps and identifiers are used, then attribution tracking is straightforward and reliable, but the process is incompatible with electronic credit applications and Internet-centric environments
Solution Approach 1:
The patent replaces the mechanical system of physical paper applications with stamps and handwritten identifiers with an electronic system that automatically captures location data from mobile devices. The electronic application process substitutes the mechanical stamping process, using GPS coordinates and device location information to automatically determine and record store attribution without requiring physical manipulation of the application form.
Solution Approach 2:
The patent introduces mobile device location data as an intermediary element that bridges the gap between the customer's electronic application and the store attribution system. Instead of directly linking paper applications to stores through physical stamps, the system uses location data from the customer's mobile device as a mediator to automatically identify and attribute the application to the correct store or associate.
2Ease of operation
If electronic credit applications are used, then the process is compatible with Internet-centric environments and more convenient, but determining accurate attribution becomes difficult and error-prone
Solution Approach 1:
The patent implements self-service attribution determination by automatically capturing location data from the customer's own mobile device during the application process. The system uses the device's existing GPS and location capabilities to self-determine store attribution without requiring manual input from the customer or intervention from store associates, thereby maintaining ease of operation while improving attribution accuracy.
Solution Approach 2:
The patent incorporates feedback mechanisms that use real-time location data from mobile devices to continuously verify and confirm store attribution. The system monitors location information throughout the application process and uses this feedback to ensure accurate attribution, automatically adjusting or confirming the attributed store based on the customer's actual location during application submission.
3Device complexity
If manual attribution methods are used in electronic applications, then implementation is simple, but errors increase and reward distribution becomes inaccurate
Solution Approach 1:
The patent makes the mobile device serve multiple functions: it acts as both the customer interface for submitting the application and the attribution determination device. The same device that the customer uses to access and complete the electronic application also provides the location data needed for accurate store attribution, eliminating the need for separate manual attribution processes and reducing errors while maintaining simplicity.
Solution Approach 2:
The patent performs attribution determination as a preliminary action during the application submission process itself, rather than as a subsequent manual step. By capturing and processing location data at the moment of application submission, the system establishes accurate attribution before any potential errors can occur, ensuring reliable reward distribution while keeping the overall process simple and automated.
Data Source
AI summary
A system for determining attribution for an electronic credit application is disclosed. The system receives, via an Internet connection, an electronic credit application for a new credit account, the application includes customer identification information provided by the customer. The system also receives application location information related to the electronic credit application for the new credit account, the application location information obtained from an electronic device, which is not provided by the customer and replaces any application location information provided by the customer. The system additionally receives associate identification information related to the electronic credit application for the new credit account, and associate identification information obtained from sources other than the customer's keyed input. The system determines at least one attribution based on the received information.