Criteria-Based Structured Ratings for Context-Rich Feedback

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Solution Overview

Problem

Users face difficulties in comparing and researching items in a network environment due to limited and contextless feedback options, such as numerical ratings without explanations, which are time-consuming to provide and difficult to parse, especially for items like laptops requiring specific information like durability and battery life.

Innovation Solution

Implementing criteria-based structured ratings and feedback mechanisms that allow users to submit questions, statements, and responses for specific criteria, enabling quick and easy feedback submission and aggregation, with features like user authentication and expert feedback weighting.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If users submit detailed reviews for items, then comprehensive feedback information is obtained, but it becomes unwieldy to parse through and time-consuming for users to submit

Engineering Contradiction:
Improvefeedback information completenessVSAvoidtime to submit and parse reviews
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent segments feedback into structured criteria (e.g., quality, value, durability) with specific questions for each criterion. Users answer discrete questions rather than writing comprehensive reviews, reducing submission time while maintaining information completeness through organized categorization of feedback elements.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent transforms unstructured review text into structured parameter-based feedback with numerical ratings and categorical selections. This parameterization enables automated aggregation and comparison across items, reducing parsing time while preserving detailed feedback information through standardized metrics.

Inventive Principle:
Principle #35Parameter changes

2Loss of time

If numerical rating systems are used for feedback, then quick overview of item opinions is provided, but context for the rating is lost

Engineering Contradiction:
Improvetime to get overview of feedbackVSAvoidcontext information
Core Design Contradiction:
Loss of timeVSLoss of information

Solution Approach 1:

The patent combines numerical ratings with segmented contextual questions for each criterion. Users provide both a quick numerical rating and specific contextual feedback for categories like quality and durability, enabling rapid overview while preserving detailed context through the structured question-response format.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent merges quantitative numerical ratings with qualitative contextual responses into a unified feedback structure. Each criterion combines a numerical score with specific answered questions, providing both quick comparative overview and detailed contextual information in a single integrated system.

Inventive Principle:
Principle #5Merging (Combining)

3Reliability

If retailers hire reviewers to provide reviews, then professional feedback is obtained, but it is costly to the retailer

Engineering Contradiction:
Improvereview qualityVSAvoidcost to retailer
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The patent implements a self-service review system where customers automatically provide structured feedback after purchases. The standardized criteria and questions guide users to provide reliable, actionable feedback without requiring professional reviewers, eliminating hiring costs while maintaining data quality through consistent formatting and relevant categorization.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS8875043B1Criteria-based structured ratings
Publication Date: 2014.10.28 AMAZON TECH INC
  • US8875043B1 patent drawing
  • US8875043B1 patent drawing
  • US8875043B1 patent drawing

AI summary

Criterion-based feedback allows users to provide useful information in a quick and easy to understand fashion. When information for an item is relayed to a user, the user is provided with the ability to provide feedback for any criteria relating to the item. In some embodiments, this feedback takes the form of a submission of a response to a question or statement pertaining to a criterion for the item. The user is able to create new responses if the existing responses do not adequately convey the feedback that the users wishes to submit. Further, a user can also submit entirely new questions and/or statements, along with corresponding new responses, that correspond to a criterion relating to the item. Such an approach provides flexibility for users to quickly and easily provide feedback on specific criteria that might be useful for other users viewing information for that item.