No-Code Drag-and-Drop CRM Page Builder for Custom Views

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Solution Overview

Problem

Customer Relationship Management (CRM) systems often have poor user adoption rates due to unfriendly user interfaces and limited customization options, requiring additional training or third-party intervention to tailor the UI to specific team needs, resulting in increased costs and reduced efficiency.

Innovation Solution

A no-code, drag-and-drop CRM page design system that allows users to customize list and detail views through a user-friendly interface, enabling organizations to personalize the UI with customizable CRM elements and layouts tailored to their specific requirements, reducing the need for extensive training and third-party intervention.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If a CRM system provides a rigid, standardized user interface, then system stability and ease of implementation are improved, but user adoption rate and ease of operation deteriorate

Engineering Contradiction:
Improvesystem stabilityVSAvoiduser adoption rate
Core Design Contradiction:
Stability of the object's compositionVSEase of operation

Solution Approach 1:

The CRM system implements dynamic customization capabilities that allow the user interface to adapt to different teams and individuals. Users can modify fields, buttons, widgets, and layout arrangements according to their specific needs, transforming the rigid standardized interface into a flexible dynamic one that maintains system stability while improving user adoption

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If a CRM system allows extensive customization, then adaptability and ease of operation are improved, but device complexity and cost of implementation worsen

Engineering Contradiction:
Improvecustomization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system enables users to perform their own customization without requiring third-party expert developers. Through intuitive drag-and-drop interfaces and configuration options, users can independently adapt the CRM system to their needs, reducing implementation complexity and eliminating the need for external expertise

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The customization system is divided into modular components including configurable fields, buttons, widgets, and layout elements. Each component can be independently customized and combined, allowing complex adaptations to be built from simple modular units that reduce overall system complexity

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If third-party developers are brought in to customize the CRM interface, then adaptability is improved, but loss of time and cost worsen

Engineering Contradiction:
Improveinterface customizationVSAvoidtraining time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system empowers end-users to customize their own interfaces without requiring external developers or extensive training. Through self-service configuration tools, users can immediately adapt the system to their needs, eliminating the time loss associated with external intervention and specialized training programs

Inventive Principle:
Principle #25Self-service

4Ease of operation

If the CRM interface is highly customized for specific teams, then ease of operation is improved, but device complexity worsens

Engineering Contradiction:
Improveuser experienceVSAvoidcustomization complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The customization interface is segmented into discrete, manageable elements such as individual fields, buttons, and widgets that can be independently configured. This modular approach allows teams to customize their experience without confronting overwhelming system complexity, as each element can be adjusted separately through simple configuration options

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11983550B2View customization in CRM application
Publication Date: 2024.05.14 ZOHO OFFICE SUITE
  • US11983550B2 patent drawing
  • US11983550B2 patent drawing
  • US11983550B2 patent drawing

AI summary

Disclosed are techniques to facilitate Customer Relationship Management (CRM) data utilization and display to suit organizational and team goals, methods, requirements, and more. A system can include a CRM page building engine, a layout building engine, a rendering engine, a request handing engine, a CRM datastore, a component datastore, and a layout datastore. For example, a design system can be implemented as a no-code builder that facilitates creation through a drag-and-drop interface, which is intuitive and user-friendly.