Centralized Management Device for Cross-App Installation Tracking
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Solution Overview
Problem
Current reward advertisement systems for mobile applications lack efficiency in promoting cross-app user transfers, as they do not effectively manage and incentivize the installation of target applications, leading to suboptimal customer engagement and sales promotion.
Innovation Solution
A management device and method that includes an application manager, information acquirers, and notifiers to track and transmit installation information across multiple target applications, facilitating reciprocal customer transfers and reward granting based on achievement points, even when user information differs between applications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a reward advertisement system is implemented to incentivize application downloads, then user engagement and application sales are improved, but the system complexity and difficulty in tracking installation information across multiple applications increase
Solution Approach 1:
The patent introduces a management device as an intermediary between multiple applications and the reward system. This central mediator collects installation information from various applications, manages the reward logic, and coordinates customer transfers, thereby reducing the complexity that would otherwise exist in each individual application while maintaining effective reward tracking across the ecosystem.
Solution Approach 2:
The management device performs multiple functions: it tracks installation information, manages reward advertisements, coordinates customer transfers between applications, and handles reward granting. By consolidating these diverse functions into a single universal system, the patent reduces overall system complexity while improving sales promotion efficiency.
2Productivity
If installation information is tracked across multiple target applications to enable reciprocal customer transfers, then user engagement and cross-app promotion are improved, but the difficulty in detecting and measuring installation status increases
Solution Approach 1:
The patent implements a feedback mechanism where applications send installation information to the management device, which then processes this information and provides feedback in the form of reward advertisements to the terminal. This systematic feedback loop enables efficient tracking of customer transfers across applications while simplifying the detection process through centralized information collection and processing.
3Productivity
If reward advertisements are displayed to guide users to store sites for downloading applications, then application installation rate is improved, but the loss of time for users to navigate to external sites increases
Solution Approach 1:
The system performs preliminary actions by pre-processing installation information and preparing reward advertisements before the user needs them. The management device collects installation data, determines appropriate rewards, and prepares advertisement content in advance, so that when a user views an advertisement in an installed application, the reward information is immediately available, eliminating the need for users to navigate to external sites to check reward eligibility.
Data Source
AI summary
A management device that acquires a first information, which has been transmitted from a terminal in response to a first target application being executed in the terminal, acquires from the first target application a second information, which represents a second target application installed in the terminal, manages an install information based on the first and second information, and transmits to the terminal a third information, based on the install information managed by the install information manager. The third information includes information which indicates at least one target application for which install information with respect to the terminal is not managed by the information manager.