Cross-Border EC Module for Overseas Purchase Support
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Solution Overview
Problem
Cross-border electronic commerce (EC) is hindered by the difficulty in facilitating overseas purchases due to lack of support for foreign languages and complex system upgrades, making it challenging for EC sites to handle international sales effectively.
Innovation Solution
A method and program that display a purchasing support element on user terminals when accessing EC sites, allowing users to input purchase information and transfer it to a different server for processing, enabling seamless overseas product purchases by integrating a module based on user location and EC site settings, which includes input fields for product quantity, color, and size, and displays these elements in a familiar UI format.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If EC sites implement cross-border selling capabilities, then overseas purchase functionality is improved, but system complexity and upgrade requirements increase
Solution Approach 1:
The patent introduces a mediator system that sits between the EC site and overseas users. This mediator handles language translation, currency conversion, and purchase coordination, allowing the EC site to maintain its original simple system while still enabling cross-border commerce through the intermediary layer.
Solution Approach 2:
The system is divided into separate functional modules: the EC site backend remains unchanged, while a separate frontend interface and translation layer are added. This segmentation allows overseas purchase functionality to be implemented without complicating the core EC site system, as each component operates independently.
2Ease of operation
If EC sites support foreign languages and cross-border transactions, then overseas user accessibility is improved, but operational burden increases
Solution Approach 1:
The system implements automated translation and currency conversion services that operate without manual intervention. The translation module automatically translates product descriptions and interfaces into foreign languages, while the payment system automatically handles currency conversion, eliminating the need for manual operational support for each overseas transaction.
Solution Approach 2:
The mediator system provides multiple functions including language translation, currency conversion, and purchase coordination through a single integrated platform. This universal system handles various overseas user needs without requiring separate operational processes for each function, reducing overall operational burden.
3Adaptability or versatility
If EC sites process international payments and deliveries, then cross-border commerce capability is improved, but fraud risk increases
Solution Approach 1:
The mediator system acts as a trusted intermediary between the EC site and overseas users, verifying user identities and validating transactions before processing payments. This intermediary layer filters out fraudulent attempts while allowing legitimate cross-border commerce to proceed, reducing fraud risk without limiting international accessibility.
Data Source
AI summary
Supporting a product purchase from overseas by receiving a request for a module to support purchasing a product of an EC site from overseas from a user terminal, determining whether the module can be loaded by discerning a country of a location from which the user terminal made access, and sending a module for the EC site generated depending on setting information of the EC site to the user terminal when the determination result is positive. The module causes an input field for purchasing the product from overseas to be displayed on a web browser of the user terminal together with a product page of the product.