Cross-Channel Ad Selection via Concurrent Media Usage
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Solution Overview
Problem
Existing advertisement systems fail to effectively optimize ad display across multiple media channels consumed simultaneously by a user, such as television and websites, leading to missed opportunities for targeted advertising.
Innovation Solution
A method and system that determine concurrent content consumption across different media channels (television, websites, radio, print) and use usage information to select and display relevant advertisements on one channel based on the content being viewed on another, ensuring contextually relevant advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are displayed on multiple media channels simultaneously, then advertiser reach and effectiveness are improved, but system complexity and coordination requirements increase
Solution Approach 1:
The patent combines multiple media channel operations into a unified advertisement delivery system. The system merges television, radio, digital, and print channel operations under a single coordination framework, allowing centralized management of advertisement content across all channels while maintaining the ability to reach users through multiple media simultaneously.
Solution Approach 2:
The advertisement delivery system is designed with multi-functionality to handle various media channel types (television, radio, digital, print) through a single platform. The system can selectively deliver advertisements to any combination of channels based on user profile data, making it universally applicable across different media types without requiring separate systems for each channel.
2Adaptability or versatility
If advertisements are targeted based on user profile data from multiple channels, then advertising relevance is improved, but data processing requirements and system complexity increase
Solution Approach 1:
The system performs preliminary actions by collecting and storing user profile data from multiple media channels in advance. User viewing habits, preferences, and demographic information are gathered beforehand and stored in a database, allowing the system to quickly retrieve and apply relevant data when selecting advertisements without requiring complex real-time analysis.
Solution Approach 2:
The patent introduces an intermediary component - the user profile database - that mediates between multiple media channels and the advertisement selection process. This intermediary stores processed user data and provides it to the advertisement selection system, simplifying the data flow and reducing the complexity of direct real-time data processing between channels and ad selection algorithms.
3Productivity
If usage information is collected and processed in real-time to select advertisements, then advertisement effectiveness is improved, but processing time and computational resources increase
Solution Approach 1:
The system performs preliminary processing of user profile data and stores it in advance in a database. This allows the advertisement selection process to quickly retrieve pre-processed user information without requiring time-consuming real-time analysis, thus maintaining high advertisement effectiveness while minimizing processing time delays.
Solution Approach 2:
The system uses self-service mechanisms by automatically collecting, storing, and organizing user profile data from multiple channels without requiring manual intervention. The database automatically updates with new user information, and the advertisement selection system automatically queries and applies relevant data, reducing both processing time and computational overhead.
Data Source
AI summary
A method for optimization of advertisement selection includes determining that content received via a website channel and content received via an additional media channel are being concurrently consumed at a location. The additional media channel is one of a television channel, a radio channel, a movie channel, and a print channel. The method further includes receiving usage information regarding the content being consumed at the location via one of the website channel and the additional media channel, and selecting, based on the usage information, advertisements to concurrently present via the other channel at the same location.