Cross-channel User Content Consistency via Personalization Engine

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Solution Overview

Problem

Users experience inconsistent content and user experiences when accessing a website through different channels, such as third-party referrals, logged-in sessions, or anonymous visits, due to incomplete user identification.

Innovation Solution

The system employs a network environment with a personalization engine and qualification engine to generate and manage personalized content across channels without storing or sharing user personal information, using device and session identifiers to ensure consistent content delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the system stores and shares user personal information across channels, then user experience consistency is improved, but user privacy and security are compromised

Engineering Contradiction:

Improveuser experience consistencyVSAvoiduser privacy exposure

Core Design Contradiction:

ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The patent introduces user experience data as an intermediary that captures essential user preferences and behaviors without containing sensitive personal information. This mediator enables cross-channel personalization while preventing direct exposure of user privacy, as the data is designed to be non-personally-identifiable yet still useful for consistent experience delivery

Inventive Principle:

Principle #24Intermediary (Mediator)

2Manufacturing precision

If the system collects comprehensive user data for personalization, then content personalization quality is improved, but data security risks increase

Engineering Contradiction:

Improvecontent personalization qualityVSAvoiddata security risks

Core Design Contradiction:

Manufacturing precisionVSObject-generated harmful factors

Solution Approach 1:

The patent extracts only the essential elements needed for personalization (user preferences, behaviors, and experience data) while leaving out sensitive personal information. This extraction approach maintains personalization quality by focusing on relevant behavioral data while eliminating security risks associated with storing comprehensive user data

Inventive Principle:

Principle #2Taking out (Extraction)

3Object-affected harmful factors

If the system uses device and session identifiers instead of personal information, then user privacy is protected, but user identification accuracy may be reduced

Engineering Contradiction:

Improveuser privacy exposureVSAvoiduser identification accuracy

Core Design Contradiction:

Object-affected harmful factorsVSMeasurement precision

Solution Approach 1:

The patent creates a copy of user identification through device and session identifiers that functionalizes user data without containing actual personal information. This copying mechanism maintains sufficient identification accuracy for personalization purposes while protecting privacy, as the identifiers are linked to user experience data that captures behavioral patterns

Inventive Principle:

Principle #26Copying

Data Source

PatentUS20250200022A1Cross-channel consistent user content

Publication Date: 2025.06.19 AMERICAN EXPRESS TRAVEL RELATED SERVICES CO INC

AI summary

Disclosed are various embodiments for providing consistent user content. A first content request is received from a browser. Personalized content is then generated based at least in part on the first content request. A second content request is then received from the browser, the second content request including personally identifying information (PII). The alternative personalized content is then generated using the personally identifying information (PII). Either the personalized content or the alternative personalized content is elected to become the consistent personalized content. The consistent personalized content is provided to the browser in response to the second request.