Cross-Channel Message Delivery with Adaptive Routing

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Organizations face challenges in transmitting messages designed for one communication channel effectively across different channels due to varying requirements and protocols, leading to potential undeliverability and ineffective communication strategies.

Innovation Solution

A message management server that enables message publishers to create message series with specified triggering conditions, automatically identifies recipients, and sends messages through multiple channels, providing graphical user interfaces for preview and analytics.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If messages are transmitted through a single channel or limited set of channels, then technical complexity is reduced, but communication effectiveness deteriorates

Engineering Contradiction:

Improvecommunication effectivenessVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

A message management server acts as an intermediary between message publishers and multiple communication channels. The server receives messages from publishers, automatically adapts them to different channel requirements and protocols, and distributes them across multiple channels including email, SMS, push notifications, and social media. This mediator approach enables multi-channel communication without requiring publishers to directly manage each channel's technical complexities.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The message management server provides universal functionality by supporting multiple communication channels through a single unified platform. It can send the same message content across different channels (email, SMS, push notifications, social media) while automatically adapting to each channel's specific requirements, eliminating the need for separate systems for each communication method.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If messages are adapted for different channels, then communication versatility is improved, but technical difficulty increases

Engineering Contradiction:

Improvechannel adaptabilityVSAvoidtechnical implementation difficulty

Core Design Contradiction:

Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The message management server performs automatic self-service by detecting the destination channel and autonomously adapting message content, format, and protocol requirements. The system automatically identifies what adaptations are needed for each channel (such as character limits for SMS, attachment handling for email, or formatting for push notifications) and applies them without human intervention, making the system easy to implement while maintaining high adaptability.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system automatically changes message parameters based on the target channel. This includes adjusting content length for different channels, modifying file attachment formats, changing notification protocols, and adapting visual formatting. These parameter changes are performed dynamically based on channel detection, enabling versatile cross-channel communication without requiring manual technical configuration.

Inventive Principle:

Principle #35Parameter changes

3Reliability

If channel switching is enabled, then message deliverability is improved, but technical expertise requirements increase

Engineering Contradiction:

Improvemessage deliverabilityVSAvoidoperational simplicity

Core Design Contradiction:

ReliabilityVSEase of operation

Solution Approach 1:

The message management server serves as an intermediary that handles channel switching automatically. When a message needs to be delivered, the server detects the appropriate channel based on recipient information and message type, then routes the message through the correct channel protocol. This eliminates the need for operators to have expertise in multiple channel protocols while maintaining high deliverability rates.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs preliminary channel detection and adaptation before message delivery. It pre-configures the appropriate channel routing rules and message formats based on recipient profiles and message characteristics, ensuring messages are delivered through the most reliable channel without requiring real-time technical decisions or expert intervention during the delivery process.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS20250294004A1Cross-channel payload delivery system

Publication Date: 2025.09.18 URBAN AIRSHIP

AI summary

Disclosed embodiments herein related to a message management server that provides a platform for message publishers to build message series with different messages that are transmitted to message recipients via different channels. A message publisher may specify triggering conditions for a message series. The message management server may automatically identify message recipients to receive an initial message. The message management server may continue to monitor event notifications related to the message recipients and send subsequent messages in the series to the message recipients when conditions are met. Each message may be sent via a different channel as specified by the message recipients. The platform may include a graphical user interface to provide previews of the messages as rendered in various end user device models when the messages are delivered via the specified channels.