Cross-Channel Messaging Server with SDK Integration
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Solution Overview
Problem
Organizations face challenges in transmitting messages across different communication channels due to varying requirements and protocols, which can render messages undeliverable and limit effective communication, especially in interactive scenarios where recipients may respond to messages.
Innovation Solution
A message management server platform that allows message publishers to create message series for distribution across multiple channels, automatically identifying recipients and sending messages based on specified conditions, while providing a graphical user interface for previewing message appearances on various devices and handling responses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If messages are transmitted across different communication channels, then communication versatility is improved, but message deliverability and reliability deteriorate due to varying protocols and requirements
Solution Approach 1:
The patent introduces a message management server as an intermediary component that sits between message publishers and multiple communication channels. This server handles protocol translation, message formatting, and channel-specific requirements, allowing messages to be transmitted across different channels (SMS, email, push notifications, etc.) without compromising deliverability. The intermediary absorbs the complexity of varying channel protocols while maintaining a unified interface for message publishing.
2Adaptability or versatility
If organizations equip themselves with technical specialty to switch messages between channels, then message transmission flexibility is improved, but device and system complexity increases
Solution Approach 1:
The patent merges multiple channel-specific communication functionalities into a single message management server. Instead of requiring organizations to implement separate technical capabilities for each communication channel (SMS gateway, email server, push notification service, etc.), the system combines all these functions in one centralized platform. This consolidation provides channel switching capability while reducing the technical complexity and infrastructure requirements for organizations.
3Device complexity
If messages are sent through a single channel or limited channels, then system complexity is reduced, but communication effectiveness and reach deteriorate
Solution Approach 1:
The message management server is designed as a universal platform that can publish messages to multiple communication channels simultaneously through a single interface. The system provides multi-functionality by supporting various message types (SMS, email, push notifications, in-app messages) and enabling organizations to reach recipients across different channels without increasing operational complexity. This universality maintains simplicity while enhancing communication effectiveness and recipient reach.
4Adaptability or versatility
If interactive messaging is implemented across multiple channels, then user engagement is improved, but message management complexity increases
Solution Approach 1:
The patent implements feedback mechanisms that allow the message management server to track and manage interactive communications across multiple channels. When recipients respond to messages (through SMS replies, email responses, push notification clicks, or in-app interactions), the system captures these responses and routes them back to the appropriate publishers. This feedback loop enables interactive messaging while the server manages the complexity of channel-specific response handling, maintaining a unified view of all interactions.
Data Source
AI summary
In some embodiments, a server may associate a channel identifier a software development kit (SDK). The channel identifier represents an in-application messaging channel of a software application that imports the SDK as part of the software application. The server may associate the channel identifier with an end user identifier. The server may receive a two-way messaging series from the message publisher. The server may receive, from a message publisher, a command to launch the two-way messaging series. The server may determine that the end user to be an intended recipient of the two-way messaging series. The server may transmit a message to the SDK via the in-application messaging channel. The server may receive a response from the SDK. The server may perform an action based on the response.