Cross-Device Content Personalization via Database Mediator
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing content providing systems struggle to deliver user-customized advertising content across different electronic devices, as web surfing history is device-specific and not easily accessible when using different or public devices.
Innovation Solution
A content providing system that transmits identification information from a first electronic device, generates user history information on a second device, and synchronizes it with a database server, allowing for personalized content delivery based on web surfing and offline activity history, regardless of the device used.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If web surfing history is stored in a specific electronic device, then the content providing system can deliver user-customized advertising content on that device, but the system cannot provide personalized content when the user uses a different electronic device or public device
Solution Approach 1:
The patent introduces a database server as an intermediary component that stores web surfing history information. This mediator allows the history data to be accessed by multiple electronic devices through network communication, resolving the contradiction between device-specific storage and cross-device accessibility. The database server acts as a centralized repository that enables content personalization across different devices without requiring the history to be physically present on each device.
Solution Approach 2:
The patent transitions the storage dimension of web surfing history from local device storage (one-dimensional, device-bound) to network-based cloud storage (multi-dimensional, accessible from any device). By moving the history data to a database server accessible via network, the system enables cross-device personalization while maintaining data availability, effectively adding a network dimension to the data access architecture.
2Adaptability or versatility
If user history information is synchronized across multiple devices through a database server, then content personalization is achieved on any device, but system complexity and data transmission requirements increase
Solution Approach 1:
The database server serves as a simplifying intermediary that centralizes the complexity of data management. Instead of implementing complex peer-to-peer synchronization protocols between multiple devices, the system uses a simple client-server architecture where devices only need to query and update the centralized database. This mediator approach reduces individual device complexity while enabling cross-device functionality.
Solution Approach 2:
The database server performs multiple functions within a single component: storing web surfing history, managing user profiles, serving as an authentication point, and providing data to multiple devices. This multi-functional design reduces overall system complexity by consolidating what would otherwise require separate components on each device into a single universal server.
Data Source
AI summary
A content providing method of a content providing system is provided. The method includes transmitting identification information in a broadcasting manner from a first electronic device, if the identification information is received, generating user history information based on a receiving record of the identification information, at a second electronic device, transmitting the user history information to a database server from the second electronic device, transmitting the user history information to the first electronic device from the database server, transmitting the user history information to a content server at the first electronic device, transmitting a content associated with the user history information to the first electronic device from the content server, and providing the content to a user of the first electronic device.