Cross-Entity Account Profiles With Secure Permission Enforcement
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Solution Overview
Problem
Conventional business-to-consumer management systems face challenges in managing consumer profiles across multiple businesses, leading to a lack of tailored experiences, increased advertising noise, and limited consumer control over personal data usage, while also requiring multiple interactions to build customer trust and maintain relevant relationships.
Innovation Solution
A meta-profile system that spans multiple businesses, allowing consumers to manage their personal preferences and behaviors across interactions, with centralized storage and AI-driven scoring for personalized experiences, and enabling real-time feedback and transparent data usage controls.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If personal information is stored and applied in cloud-based infrastructures, then commerce-related applications can function effectively, but privacy concerns and security risks increase
Solution Approach 1:
The patent introduces a trusted intermediary system (cloud-based infrastructure with encryption and access control mechanisms) that mediates between data subjects and data users. This intermediary enables commerce applications to access personal information while implementing privacy protections through controlled access, authentication, and authorization frameworks that prevent unauthorized use.
Solution Approach 2:
The patent transforms personal information into different parameter states through encryption, anonymization, and pseudonymization techniques. By changing the parameter state of data from plaintext to encrypted form, the system enables productive use of personal information while mitigating privacy risks through controlled de-identification and selective disclosure mechanisms.
2Object-affected harmful factors
If consumers specify preferences and controls across multiple interactions, then privacy control is improved, but system complexity and user burden increase
Solution Approach 1:
The patent creates a universal preference management system that functions across multiple businesses and interactions. Instead of requiring separate control mechanisms for each entity, the system implements a unified framework where consumers specify preferences once and they are applied universally across participating organizations, reducing complexity while maintaining control.
Solution Approach 2:
The patent implements preliminary action by having consumers establish their preferences and controls in advance through a centralized system. These pre-configured preferences are then automatically applied across multiple interactions and businesses, eliminating the need for repeated specification and reducing the perceived complexity for users.
3Ease of operation
If data is shared across different businesses, then personalized experiences improve, but consumer control and transparency decrease
Solution Approach 1:
The patent implements feedback mechanisms that provide consumers with visibility into how their personal information is being used across different businesses. The system delivers transparency through notifications, access logs, and preference confirmation features that allow consumers to verify data sharing activities and adjust their controls accordingly, maintaining both personalization and control.
Data Source
AI summary
A system may include a communication interface receiving information characterizing a customer of a first database tenant of a plurality of database tenants accessing customer relations management services. The system may also include a database system storing one or more database records including the information characterizing the customer and being stored in a profile corresponding with the customer. The database system may receive a request to determine content to provide to the customer in association with an interaction between the customer and a second database tenant. A recommended content item may be determined based at least in part on the one or more database records. A message including an instruction for presenting the recommended content item in a user interface may be transmitted from the database system to a client machine associated with the customer.