Cross-Media Message Synchronization for TV Ads
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Solution Overview
Problem
Existing technologies fail to effectively synchronize targeted advertisements with social media content related to time-based media events, missing opportunities to leverage investments in television advertising by not engaging the most relevant audiences.
Innovation Solution
A system that monitors television streams and social media for content alignment, using metadata and user information to send targeted messages to authors who have created content related to specific television shows or advertisements, allowing for synchronized messaging across media platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If social media content items are isolated from time-based media events, then social media platforms maintain operational simplicity, but advertising effectiveness is reduced due to inability to target audiences based on event viewing
Solution Approach 1:
The patent introduces an intermediary system that bridges social media content items with time-based media events. This intermediary layer correlates social media posts with TV show metadata, adairings, and viewing data, enabling targeted advertising without requiring fundamental changes to social media platform operations. The system acts as a mediator that connects previously isolated domains (social media and traditional TV advertising) through data correlation and matching.
2Measurement precision
If the system monitors and correlates television streams with social media content, then advertising targeting precision is improved, but system complexity increases due to multiple data streams and correlation processes
Solution Approach 1:
The patent segments the complex monitoring and correlation task into distinct functional modules: television stream monitoring, social media content analysis, metadata extraction, correlation matching, and message delivery. Each module handles a specific aspect of the data processing pipeline, making the overall complex system more manageable and maintainable. The segmentation allows independent optimization of each component while achieving precise cross-media targeting through their coordinated operation.
Data Source
AI summary
Social media content items and references to events that occur therein are aligned with the time-based media events they describe. These mappings may be used as the basis for sending messages to populations of authors of content items, where the populations are determined based on whether the author has written a content item that refers to a specific TV show or advertisement. TV streams are monitored to detect when and where a specific advertisement for a particular advertiser is shown. Concurrently, social media streams are monitored for content items that refer to or are about specific TV shows and advertisements. Responsive to a specific advertisement being detected as being shown during a specific TV show, a message associated with the advertisement is sent to the authors of the content items associated with that TV show or advertisement. The messages can be transmitted while the advertisement is being shown.