Cross-Messaging Identity Mapping for Unified Consumer Journeys
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Solution Overview
Problem
Businesses lack insights into consumer interactions across multiple messaging platforms, making it difficult to engage with customers who have used messaging platforms before but are now active on different platforms, and they cannot offer services or initiate business activities with unknown active users on other platforms.
Innovation Solution
A system for cross-messaging identity mapping, which includes a messaging client, a messaging platform, a bot connector, a cross-platform identity mapper, and a cross-platform integrator, that maps user identifiers across different messaging platforms, allowing for cross-platform interaction and engagement by linking user identities across various platforms and services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If businesses use multiple messaging platforms to engage with consumers, then the ability to reach consumers improves, but the ability to track and understand consumer journeys across platforms deteriorates
Solution Approach 1:
The patent introduces an identity mapping service as an intermediary layer between multiple messaging platforms and business systems. This service receives user identifiers from different platforms (WhatsApp, Facebook Messenger, SMS, etc.) and maps them to a unified user profile, enabling businesses to track consumer journeys across platforms without direct integration with each platform.
Solution Approach 2:
The identity mapping service provides a universal solution that handles multiple messaging platforms through a single interface. The system can map user identifiers from any supported platform to a unified user profile, allowing businesses to engage with consumers across diverse platforms while maintaining consistent tracking and analytics capabilities.
2Reliability
If businesses focus on direct interactions through specific messaging platforms, then engagement depth improves, but visibility into broader consumer activity deteriorates
Solution Approach 1:
The patent adds a new dimension to consumer interaction by creating a cross-platform view of consumer journeys. Instead of viewing interactions within a single platform's two-dimensional context, the system maps user identifiers across multiple platforms into a unified multi-dimensional profile, revealing broader consumer activity patterns while maintaining detailed engagement data.
3Adaptability or versatility
If businesses integrate with multiple messaging platforms, then customer reach improves, but system complexity deteriorates
Solution Approach 1:
The identity mapping service acts as an intermediary that abstracts away the complexity of integrating with multiple messaging platforms. Businesses only need to integrate with this single service, which handles the complexity of mapping user identifiers across WhatsApp, Facebook Messenger, SMS, and other platforms, thereby maintaining customer reach while reducing system complexity.
4Ease of operation
If businesses use platform-specific interfaces, then feature functionality improves, but cross-platform consistency deteriorates
Solution Approach 1:
The identity mapping service provides a universal user identification framework that works across all messaging platforms. By mapping platform-specific user identifiers to a unified user profile, the system maintains cross-platform consistency while allowing businesses to leverage platform-specific features and interfaces through the same user identification mechanism.
Data Source
AI summary
A user identifier to a user is received over a messaging platform. The user identifier is mapped to a user identity that includes an identity mapping to a plurality of other user identifiers for the user that are used over other messaging platforms by the user.