Cross-Platform Ad Management System for Dynamic Audience Allocation
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Solution Overview
Problem
Current systems are inefficient for optimally managing and delivering advertisement content across multiple delivery platforms, such as television, digital, and mobile, due to constraints like budget, cost, and audience targeting, leading to resource-intensive and error-prone processes with uncertainties in achieving client objectives.
Innovation Solution
A cross-platform management system that optimizes the distribution of target audiences across multiple platforms, utilizing a network environment with integrated logic and circuitry to manage client-defined requirements, including proposal creation, optimization, and deal management, by leveraging audience data and inventory management systems to dynamically adjust advertisement content placement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement campaigns are independently managed on different platforms, then each platform can achieve its specific goals, but the overall system becomes complex and inefficient for shifting target audience and budget across platforms
Solution Approach 1:
The patent combines multiple independent platform management systems into a unified cross-platform management system. This consolidation allows centralized control over target audience and budget allocation across linear, mobile, and digital platforms, enabling efficient shifting of resources while reducing overall system complexity through integrated architecture
Solution Approach 2:
The management system is designed with universal functionality to handle multiple platforms (linear, mobile, digital) through a single interface. It provides multi-platform audience targeting, budget management, and campaign optimization capabilities, allowing the same system to adapt to different platform requirements without requiring separate management tools
2Productivity
If a unified cross-platform management system is implemented, then efficiency in shifting target audience and budget improves, but the system complexity increases
Solution Approach 1:
The unified management system segments platform-specific operations into modular components while maintaining centralized coordination. Each platform (linear, mobile, digital) is managed as a separate module with standardized interfaces, allowing efficient resource allocation across platforms while keeping the overall system architecture manageable through clear separation of concerns
3Device complexity
If traditional independent platform management is used, then system simplicity is maintained, but resource allocation and budget optimization across platforms become inefficient
Solution Approach 1:
The patent introduces a centralized management system as an intermediary layer between the advertiser and multiple delivery platforms. This intermediary optimizes budget allocation and target audience distribution across linear, mobile, and digital platforms using algorithmic optimization, improving resource allocation efficiency while maintaining simple interaction for the advertiser through a single interface
Data Source
AI summary
A system is provided for cross-platform proposal creation, optimization, and deal management. The system generates a proposal plan corresponding to a distribution of target audience across a set of delivery platforms based on an adjustment of a request parameter associated with a request. The proposal plan is executed for a first time period in a flight on a first delivery platform from the set of delivery platforms based on a plurality of client-defined requirements corresponding to the request. The proposal plan is optimized for a second time period in the flight by an in-flight re-distribution of the target audience across the set of delivery platforms. Execution of the optimized proposal plan is controlled for the second time period in the flight on the first delivery platform.