Cross-Platform Ad Targeting via Vehicle Context Tracking
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Solution Overview
Problem
Conventional targeted advertisements often fail to reach users in real-time across multiple platforms, leading to irrelevant advertising due to mismatched timing and location, which reduces their effectiveness.
Innovation Solution
A server system that receives information on a user's presence and media content metadata to transmit targeted advertisements, followed by re-targeting on frequently used applications after the user has exited the vehicle, ensuring continued engagement through real-time updates across infotainment devices and mobile platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If targeted advertisements are presented on a single platform, then the advertisement delivery system is simple, but the advertisement relevance to user context and location is reduced
Solution Approach 1:
The advertisement delivery system is extended to operate across multiple platforms including infotainment devices, mobile devices, and computing devices. The server can deliver advertisements to any of these platforms based on user context, making the system universal and adaptable to different user scenarios while maintaining a single centralized control point.
Solution Approach 2:
The system dynamically selects which platform to deliver advertisements to based on real-time user context such as location, time of day, and device usage patterns. This dynamic adaptation allows the system to maintain high relevance without requiring complex static configurations for each platform.
2Productivity
If advertisements are delivered without real-time context awareness, then the system operation is simple, but the advertisement effectiveness and user engagement are reduced
Solution Approach 1:
The system continuously receives feedback from multiple sources including location services, device usage information, and user interactions. This feedback loop allows the server to adjust advertisement delivery in real-time, selecting the appropriate platform and timing based on current user context, thereby significantly improving advertisement effectiveness.
Solution Approach 2:
The system performs preliminary actions by monitoring user context and pre-positioning advertisement content on appropriate devices before the user is ready to receive it. For example, advertisements can be prepared on mobile devices during commute and delivered to infotainment systems when the user arrives at work, ensuring timely delivery without complex real-time processing during critical moments.
3Adaptability or versatility
If advertisements are not time-sensitive, then the system operation is simple, but the advertisement relevance to user behavior and location is reduced
Solution Approach 1:
The system implements periodic monitoring of user context at strategically determined intervals rather than continuous monitoring. This allows the system to maintain context awareness and deliver time-sensitive advertisements effectively while minimizing the computational overhead and time loss associated with constant system operations.
Data Source
AI summary
A server and a method for real-time targeting of advertisements across multiple platforms is provided. The server receives first information that indicates a presence of a first person in a first vehicle at a first time period. The server determines content metadata associated with media content rendered via an infotainment device of the first vehicle. The server transmits first advertisement content to the infotainment device. The server receives second information that indicates an absence of the first person from the first vehicle at a second time period. The server further determines a first application used by the first person on an electronic device within a time threshold from the second time period. The server further transmits second advertisement content, to be rendered on the determined first application, to the first electronic device. The second advertisement content may be associated with the first advertisement content.