Cross-Platform Content Generation Without Secondary Accounts

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Solution Overview

Problem

Users are limited to creating content items only on online systems where they have an account, requiring them to create multiple accounts and manage each separately, which is inconvenient and may discourage content sharing across different platforms.

Innovation Solution

A first online system allows users to create content items for presentation on a second online system without needing an account on that system, using identifying information and permissions stored on the first system to generate content items that resemble those from users with accounts, enabling authorized users to create content items on behalf of entities like organizations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users create accounts on multiple online systems to share content, then content sharing capability is improved, but device complexity and ease of operation deteriorate due to account management requirements

Engineering Contradiction:
Improvecontent sharing capabilityVSAvoidaccount management complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a content management system as an intermediary that mediates between the user and multiple online systems. This CMS handles account creation, authentication, and content submission to multiple platforms automatically, eliminating the need for users to manually manage multiple accounts while enabling content sharing across systems

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The content management system performs multiple functions including user authentication, content generation, content formatting, and distribution to multiple online systems through a single interface, reducing the complexity of interacting with multiple platforms

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If users create accounts on multiple online systems, then content sharing capability is improved, but ease of operation deteriorates due to separate account management requirements

Engineering Contradiction:
Improvecontent sharing capabilityVSAvoidaccount management convenience
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system implements self-service functionality where the content management system automatically handles account creation, authentication tokens, and content distribution to multiple online systems without requiring user intervention for each platform, making the process as convenient as using a single system

Inventive Principle:
Principle #25Self-service

3Reliability

If content items include user identifying information, then content item authenticity is improved, but privacy protection deteriorates when users don't have accounts on presenting systems

Engineering Contradiction:
Improvecontent item authenticityVSAvoidprivacy exposure risk
Core Design Contradiction:
ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The patent applies local quality by selectively including user identifying information in content items based on the specific online system and context. The content management system determines what level of identification information to include for each platform, balancing authenticity requirements with privacy protection on a case-by-case basis

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10079794B2Generating a content item based on user information maintained by a first online system for present on a second online system
Publication Date: 2018.09.18 META PLATFORMS INC
  • US10079794B2 patent drawing
  • US10079794B2 patent drawing
  • US10079794B2 patent drawing

AI summary

A first online system allows a user to create content items for presentation in a second online system without having an account in the second online system. The first online system maintains identifying information associated with users of the first online system. The first online system may also maintain a set of permissions identifying users of the first online system authorized to create content items associated with each user of the first online system. Based on the information, the first online system enables its users to create content items for presentation to users of the second online system without requiring the users to create accounts on the second online system. The content items may include one or more types of objects maintained by the first online system that help identify the user associated with the content item.