Cross-platform Content Muting via Tag-based Filtering

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Solution Overview

Problem

Users face frustration when presented with content they have previously removed across different content platforms due to the lack of effective cross-platform content muting capabilities, leading to a poor user experience and inability to control content from multiple sources.

Innovation Solution

A data processing apparatus detects user requests to remove media items, generates and stores tags representing those items, and prevents presentation of similar content from other sources by using a common tag schema to filter out unwanted content across platforms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If content is provided by multiple different content sources on the same or different content platforms, then users can access diverse content, but users are frustrated when presented with content they have previously removed

Engineering Contradiction:
Improvecontent diversityVSAvoiduser experience
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent applies universality by implementing a cross-platform content muting system where a single user action (removing content) universally applies across multiple content platforms and sources. The system uses a unified tag-based identification system that works regardless of which platform or content source the content originates from, allowing one muting action to prevent the same content from appearing anywhere in the user's interface.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent uses tags as an intermediary mechanism to bridge between content sources and user preferences. Instead of direct platform-to-platform communication, the system introduces tags that represent content characteristics, allowing the muting system to identify and filter content across different platforms through this intermediate tagging layer.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Manufacturing precision

If a user removes a media item from one platform, then that specific item is removed, but similar content from other sources continues to appear on different platforms

Engineering Contradiction:
Improvecontent filtering precisionVSAvoidcross-platform coverage
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The patent applies segmentation by breaking down content identification into discrete tags that represent different characteristics of media items. Instead of treating each content item as a monolithic entity, the system segments content into taggable attributes that can be independently matched and filtered, enabling precise control over what content appears across platforms.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary action by pre-tagging content with identifying characteristics before it is presented to the user. When a user removes content, the system has already stored the tags associated with that content, allowing for rapid identification and filtering of similar content across platforms without requiring real-time analysis.

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If content filtering is implemented across multiple platforms, then user control improves, but system complexity increases

Engineering Contradiction:
Improveuser controlVSAvoidsystem architecture
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent applies self-service by enabling the system to automatically manage cross-platform content filtering without requiring complex user configuration. Once a user removes content on one platform, the system automatically propagates the muting preference across other platforms using the stored tags, eliminating the need for users to manually configure each platform individually.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system uses parameter changes by transforming content identification from platform-specific parameters to universal tag-based parameters. This parameter transformation allows the same content to be identified and filtered across different platforms using consistent tag parameters, simplifying the overall system architecture despite the multi-platform scope.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11586663B2Cross-platform content muting
Publication Date: 2023.02.21 GOOGLE LLC
  • US11586663B2 patent drawing
  • US11586663B2 patent drawing
  • US11586663B2 patent drawing

AI summary

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, facilitate cross-platform content muting. Methods include detecting a request from a user to remove, from a user interface, a media item that is provided by a first content source and presented on a first platform. One or more tags that represent the media item are determined. These tags, which indicate that the user removed the media item represented by the one or more tags from presentation on the first platform, are stored in a storage device. Subsequently, content provided by a second content source (different from the first content source) on a second platform (different from the first platform) is prevented from being presented. This content is prevented from being presented based on a tag representing the content matching the one or more tags stored in the storage device.