Cross-Platform Reward System for Web Game Engagement
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Solution Overview
Problem
Existing virtual world systems lack effective mechanisms to incentivize users to transition between different website versions, such as from a remote social networking site to a main virtual world site, while allowing seamless interaction and reward distribution across platforms.
Innovation Solution
Implementing a system where users can earn and transfer exclusive virtual items or rewards between remote and main website versions, with these items being usable only on the main site, thereby encouraging users to engage with the main site while playing on the remote site, and allowing for incentives like coupons or codes that can be shared or used across platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If users play games on remote website versions, then user engagement on remote sites increases, but users may not transition to the main virtual world site
Solution Approach 1:
The patent uses virtual items and rewards as intermediary elements that bridge the remote website and main virtual world site. These items are earned on the remote site but can only be used on the main site, creating a motivational bridge that encourages user transition while maintaining engagement on both platforms.
Solution Approach 2:
Instead of requiring users to visit the main site to earn rewards, the system inverts the approach by allowing users to earn virtual items on the remote website version and then use them on the main site. This reversal makes the remote site the earning platform while the main site becomes the utilization platform, driving traffic flow in the desired direction.
2Productivity
If exclusive virtual items are made usable only on the main site, then users are incentivized to visit the main site, but user retention on remote sites decreases
Solution Approach 1:
The system allows users to perform preliminary actions (earning virtual items) on the remote website before transitioning to the main site to utilize them. This preliminary earning phase maintains user engagement on the remote site, while the subsequent utilization phase drives traffic to the main site, resolving the retention contradiction.
Solution Approach 2:
The patent segments the user experience into two distinct phases: earning phase on the remote website and utilization phase on the main virtual world site. This segmentation allows each platform to serve its specific purpose - the remote site for engagement and reward accumulation, and the main site for reward redemption and primary gameplay.
3Adaptability or versatility
If a unified reward system is implemented across multiple websites, then seamless interaction is achieved, but system complexity increases
Solution Approach 1:
The patent implements a virtual item copying mechanism where digital representations of rewards are created and transferred between website versions. These virtual copies of items can be earned on one platform and used on another, enabling seamless cross-platform interaction without requiring complex integration of all system components across every site.
Data Source
AI summary
A game system that can be played on two websites. The game allows a user to play a first game on both a first website which is a website intended for the user to play the game, and also allows the user to play the game on a second website which is a social networking website. The game as played on both the first website and on the second social networking website accumulates points and rewards for a user, and the points and rewards are commonly accumulated for play on both the first website and on the second website. The game engine controlling the user playing the game on the second website comprising receiving a reward from the game on the second website that requires the user to go to the first website. This drives the user to the main version of the game.