Crowdsourced Brand Identity Aggregation for Social Content Discovery
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Solution Overview
Problem
Consumer community products face challenges in onboarding well-established brand entities, leading to the 'empty room' problem due to low content consumption and subscription rates, as new members lack trust and motivation to engage with unknown content creators, and brand entities hesitate to invest in new marketing channels without clear ROI.
Innovation Solution
A system and method for crowdsourcing user-provided brand identifiers, aggregating them into aggregate identity groups using algorithms like phonetic matching, and distributing relevant content to users who have expressed interest, thereby reducing friction in content discoverability and attracting new members.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional relationship building is used where community members seek out content creators, then content discoverability may improve for existing members, but new members cannot find relevant content from brands they do not know, leading to the empty room problem
Solution Approach 1:
The patent segments brand entities into distinct identifiable units with standardized profiles, separating brand identity from individual content creators. This allows members to discover and engage with brand content independently of personal relationships with creators, solving the empty room problem by making brand content discoverable through structured brand profiles rather than relying on member-to-member connections
Solution Approach 2:
The patent introduces brand entities as intermediaries between content creators and community members. Brand profiles act as mediators that aggregate and organize content from multiple creators, allowing members to discover content through brand identities they recognize rather than seeking out individual creators they don't know, thus improving content discoverability without requiring prior relationships
2Productivity
If brand entities are onboarded early to avoid the empty room problem, then community growth is accelerated, but brand entities hesitate to invest without clear ROI
Solution Approach 1:
The patent enables preliminary brand presence by allowing brand entities to create profiles and publish content before having a large follower base. The standardized brand profile structure and content aggregation mechanisms are prepared in advance, allowing brands to invest early with the confidence that their content will be properly organized and discoverable once the community grows, providing the reliability needed for early investment
Solution Approach 2:
The patent implements feedback mechanisms through brand analytics and performance tracking that provide brands with measurable ROI data. By monitoring content engagement, reach, and community impact, brands receive continuous feedback on their investment returns, reducing hesitation to invest early by making the value proposition tangible and measurable from the outset
3Quantity of substance
If content is distributed widely to attract more interaction, then community growth increases, but without clear organization mechanisms, content becomes difficult to discover
Solution Approach 1:
The patent merges content from multiple individual creators into unified brand profiles, combining dispersed content into organized collections. This allows widespread content distribution while maintaining organization, as all content is aggregated under the brand entity umbrella with consistent branding and categorization, preventing information loss despite increased distribution volume
Solution Approach 2:
The patent adds a brand entity dimension to the content distribution structure, organizing content not just by individual creator but by brand affiliation. This multi-dimensional organization allows content to be distributed widely through multiple creators while remaining discoverable through the brand dimension, solving the organization problem that arises from increased distribution volume
Data Source
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AI summary
A system and method for crowdsourcing user-provided brand identifiers and distributing content based on crowd-sourced identifiers is provided. Different user-provided brand identifiers are extracted from messages provided by users of a social network. The identifiers are aggregated into two or more aggregate identity groups. When a brand identifier associated with a user request for content is determined to be in at least one of the aggregate identity groups, content items comprising one or more other brand identifiers of the at least one aggregate identity group are provided to the user.