Cumulative Bid Content Selection System
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Solution Overview
Problem
In the context of content presentation, multiple content providers bidding on the same keyword can lead to increased costs without ensuring that relevant content is effectively displayed to users, as they compete against each other despite sharing a common interest in the content's association with users.
Innovation Solution
A system where a primary content provider collaborates with other content providers to generate a cumulative bid, allowing them to jointly purchase the keyword and select relevant content for presentation, thereby reducing competition and increasing the chances of winning the bid.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If multiple content providers bid independently on the same keyword, then each provider has a chance to win the bid, but the overall cost of acquiring the keyword increases and resources are wasted
Solution Approach 1:
The patent combines multiple content providers into a unified bidding entity through affiliation relationships. When a primary content provider and affiliated content providers both bid on the same keyword, their bids are merged into a single cumulative bid, eliminating wasteful competition while ensuring content delivery reliability through coordinated participation
2Productivity
If content providers bid aggressively to win keywords, then they increase their chances of winning, but the price of the keyword increases for everyone
Solution Approach 1:
The system merges bids from affiliated content providers into a cumulative bid structure. This allows the group to achieve keyword acquisition efficiently without each provider independently bidding aggressively, thereby reducing total expenditure while maintaining productivity
3Adaptability or versatility
If content providers compete against each other for the same keyword, then they have individual opportunities to win, but they fail to recognize their shared interest in the content being associated with users
Solution Approach 1:
The system implements feedback mechanisms where content providers receive information about affiliated providers and their bidding intentions. This feedback loop enables providers to adjust their bidding strategies, recognizing shared interests and coordinating their bids to avoid wasteful competition while maintaining strategic flexibility
Data Source
AI summary
As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.