Curated Audience Feedback Platform for Designers
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Solution Overview
Problem
Existing methods for soliciting consumer feedback on product design are inefficient, as they often require products to be released to the public first, result in low feedback quality and retention, and limit the dissemination of valuable feedback to only product designers, failing to provide benefits to other consumers.
Innovation Solution
A social media-based platform that allows product designers to solicit feedback from a curated audience through a two-way communication feed, where audience members can provide feedback in exchange for rewards, and the platform integrates with public websites to publish selected feedback, enabling designers to control its dissemination.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If products are released to the general public for feedback collection, then feedback quantity increases, but feedback quality and timeliness deteriorate
Solution Approach 1:
The patent segments the consumer base into a curated audience of selected individuals who are most likely to provide high-quality feedback. This is achieved by creating a closed or selective access group rather than opening to the general public, thereby maintaining feedback quality while still obtaining sufficient quantity through targeted selection.
Solution Approach 2:
The system performs preliminary selection and curation of consumers before feedback collection begins. By pre-identifying and inviting specific consumers who are likely to provide valuable feedback, the system ensures high feedback quality from the outset rather than relying on post-release feedback from the general population.
2Quantity of substance
If feedback is solicited from a large group of consumers, then feedback quantity increases, but feedback retention and engagement decrease
Solution Approach 1:
The patent divides the consumer population into a curated, selective group rather than attempting to engage the entire population. This segmentation allows for more personalized and sustained engagement with a smaller, highly motivated audience, thereby improving feedback retention and engagement duration.
Solution Approach 2:
The system implements continuous feedback loops where consumers receive recognition and incentives for their feedback contributions. This feedback mechanism sustains consumer engagement over time by rewarding their participation and maintaining their interest in providing feedback.
3Measurement precision
If feedback platforms are tied to single entity's product designers, then feedback relevance increases, but feedback dissemination to other consumers is limited
Solution Approach 1:
The patent creates a multi-functional feedback platform that serves multiple purposes: it provides feedback to product designers while also making feedback accessible to other consumers and potentially other designers. This universality allows the same feedback infrastructure to benefit multiple stakeholders rather than being siloed to a single entity.
Solution Approach 2:
The system acts as an intermediary that collects feedback from consumers and distributes it to appropriate recipients including both product designers and other consumers. This intermediary role enables feedback to flow to multiple destinations while maintaining its relevance and value to each recipient.
4Productivity
If feedback is routed only to product designers, then feedback processing efficiency increases, but consumer benefit from feedback decreases
Solution Approach 1:
The patent introduces an intermediary distribution mechanism that routes feedback to multiple stakeholders including both product designers and other consumers. This intermediary system maintains processing efficiency by automating the distribution process while ensuring that consumers also benefit from the feedback they provided.
Solution Approach 2:
The feedback system is designed to serve multiple functions simultaneously: it processes feedback for product improvement while also sharing valuable insights with consumers. This multi-functionality ensures that feedback processing remains efficient while consumers gain benefits from the same feedback stream.
Data Source
AI summary
Methods and systems for soliciting feedback are described. One method includes providing a social media-based platform that includes a social media feed for two-way communication between designers and a curated audience, such as product consumers. Designers can post to the feed soliciting feedback from a selected audience. Audience members respond to the posts on the social media feed. Designers can provide positive evaluations of the feedback and reward individual audience members for valuable feedback, and can select specific feedback for further use and/or publication.