Custom Content Insertion Across Broadcast and Packet Streams
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Solution Overview
Problem
Existing content delivery systems struggle to customize content for individual end-users across different geographic regions and interests, limiting the ability of content providers to deliver targeted advertisements.
Innovation Solution
A system and method for inserting custom content using a first computing device that receives insertion instructions over a non-packet-switching protocol, queries a second computing device, and receives customized content over a packet-switching protocol, allowing for personalized content delivery based on user data and preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a single distribution scheme is used for content delivery across different geographic regions, then distribution simplicity is maintained, but content customization capability deteriorates
Solution Approach 1:
The system segments content delivery by inserting region-specific and user-specific content into broadcast streams. A content insertion device divides the content stream into segments that can be customized for different geographic regions and user profiles, allowing targeted advertising and content delivery without requiring separate distribution infrastructure for each region.
Solution Approach 2:
A content insertion device acts as an intermediary between the content source and end-user devices. This intermediary device receives broadcast content, inserts region-specific and user-specific content segments, and delivers customized content to appropriate users, enabling content customization without modifying the overall distribution scheme.
2Productivity
If generic content is delivered to all users, then distribution efficiency is improved, but user engagement deteriorates
Solution Approach 1:
The system applies local quality by inserting content that is specifically tailored to local geographic regions and individual user preferences within the same broadcast stream. Different regions receive different content segments (e.g., local news, regional advertisements), and users receive content matching their profiles, maintaining distribution efficiency while significantly improving user engagement through personalized content.
Data Source
AI summary
Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the insertion instruction. The method can further comprise receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device. The content can be customized for an end-user associated with the first computing device.