Custom Content Insertion Across Dual Protocol Streams
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Solution Overview
Problem
Existing content delivery systems struggle to customize content, such as advertisements, for individual end-users across different geographic regions and interests, limiting the ability of content providers to personalize content delivery.
Innovation Solution
A system and method for inserting custom content using a first computing device that receives insertion instructions over a non-packet-switching protocol, queries a second computing device, and receives customized content over a packet-switching protocol, allowing for personalized content delivery based on user data and preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a single distribution scheme is used for content delivery across different geographic regions, then distribution simplicity is maintained, but content customization capability deteriorates
Solution Approach 1:
The system segments content delivery into two distinct protocol streams: non-packet-switching protocol for transmitting insertion instructions and packet-switching protocol for delivering customized content. This segmentation allows the system to maintain simple distribution for base content while enabling customization through separate instruction streams, resolving the contradiction between distribution simplicity and content adaptability
Solution Approach 2:
The system introduces an intermediary mechanism where insertion instructions received via non-packet-switching protocol act as mediators between the content distribution system and the final customized content delivery. These instructions trigger queries to content delivery networks, enabling customization without requiring complete redistribution of all content, thus maintaining distribution simplicity while achieving content adaptability
2Productivity
If national advertisements are delivered to all regions, then distribution efficiency is improved, but user relevance deteriorates
Solution Approach 1:
The system performs preliminary distribution of national advertisements through efficient non-packet-switching protocol streams to all regions simultaneously, maintaining high distribution efficiency. Then, through insertion instructions and queries to content delivery networks, it replaces or supplements these national ads with locally relevant content, achieving user relevance without sacrificing the efficiency of bulk content distribution
Solution Approach 2:
The system applies local quality by delivering uniform national advertisements through efficient distribution channels while enabling local customization through region-specific content insertion. Different geographic regions can receive tailored content (local quality) while the overall distribution system maintains efficiency through standardized national content delivery, resolving the contradiction between distribution efficiency and user relevance
Data Source
AI summary
Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the insertion instruction. The method can further comprise receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device. The content can be customized for an end-user associated with the first computing device.