Custom Content Hosting Service for Web Page Augmentation

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Solution Overview

Problem

Current methods to increase page views and advertisement revenue for digitally distributed interactive media, such as web sites, are costly and complex, as they require generating or acquiring additional content and creating networks of links, which involve substantial costs and labor for content filtering and arrangement.

Innovation Solution

A system that automatically generates and integrates additional content into web pages using a hosting service, which includes content acquisition, analysis, filtering, and ranking, and an API for module configuration, allowing for self-service customization and hosting without the need for extensive expertise, enabling the creation of related content modules that enhance user experience and retention.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If additional content is added to increase page views, then user exposure and advertisement revenue are improved, but content generation and filtering costs increase

Engineering Contradiction:
Improvepage viewsVSAvoidcontent generation and filtering complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system enables self-service content generation by automatically analyzing existing page content and retrieving relevant information from external sources without requiring manual content creation or filtering. The platform provides automated tools that allow publishers to generate customized content modules through simple configuration rather than manual production.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces manual content generation and filtering processes with automated computer-based systems. The system uses algorithms to analyze page content, determine relevant topics, and automatically retrieve appropriate content from databases or external sources, eliminating the need for human editors to manually create and filter content.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Reliability

If content is created in-house or acquired from third parties, then relevant content is available, but substantial costs are incurred

Engineering Contradiction:
Improvecontent relevanceVSAvoidcontent acquisition and integration costs
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system introduces an intermediary content retrieval service that bridges the gap between existing page content and relevant additional content. This intermediary service automatically analyzes content, determines relevance, and retrieves appropriate information from external sources or databases, eliminating the need for direct costly acquisitions from third parties.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The platform provides a universal content retrieval mechanism that can source content from multiple diverse sources including internal databases, external websites, and other data sources. This multi-functional approach allows the system to generate relevant content without requiring dedicated in-house creation resources or expensive third-party acquisitions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If content is filtered and arranged attractively, then user experience is improved, but labor and time requirements increase

Engineering Contradiction:
Improveuser experienceVSAvoidcontent filtering and arrangement time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent replaces manual content filtering and arrangement processes with automated algorithms that analyze content relevance and determine optimal presentation. The system automatically filters content based on predefined criteria and arranges it in attractive layouts without requiring human intervention for each content item.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system performs preliminary content analysis and organization before presentation to users. By pre-filtering and structuring content based on automated relevance assessment, the system prepares content in advance according to user interests and page context, eliminating the need for manual filtering and arrangement during user interaction.

Inventive Principle:
Principle #10Preliminary action

4Productivity

If links are created between existing pages, then user exploration is facilitated, but network creation costs increase

Engineering Contradiction:
Improveuser explorationVSAvoidlink network creation complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system enables self-service link generation by automatically analyzing page content and creating relevant links to existing pages or external resources. The platform provides automated tools that generate contextual links based on content analysis, eliminating the need for manual creation of link networks while maintaining user exploration capabilities.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS8595241B2System and method for augmenting digital media with custom content
Publication Date: 2013.11.26 NEWSCRED
  • US8595241B2 patent drawing
  • US8595241B2 patent drawing
  • US8595241B2 patent drawing

AI summary

A system and method for enhancing the number of page views of a web site or other digitally distributed interactive medium. A custom content hosting service allows a publisher to augment the contents of its own site with additional pages. The custom content hosting service provides content based on a topic supplied by the publisher, extracting data from a database of generic content. Generic content may include, for example, news feeds and news archives; news and archive photographs; links to blogs and other sites; etc. The publisher may customize the look and feel of the hosted pages to allow seamless integration into its own site.