Custom Logo Finder Patterns for Branded Optical Barcodes
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Solution Overview
Problem
Conventional optical barcodes use generic and unsightly finder patterns that lack aesthetic appeal and exclusivity, limiting their application in branded and customized scenarios.
Innovation Solution
Implementing custom functional patterns, such as logos, as both finder and alignment patterns within optical barcodes, allowing for machine-readable and aesthetically pleasing designs that are exclusive to specific software applications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional generic finder patterns are used in optical barcodes, then the barcodes are universally readable by standard software, but the barcodes lack aesthetic appeal and branded exclusivity
Solution Approach 1:
The patent merges the functional finder pattern with a custom branded logo, creating a unified graphic that serves both as a machine-readable identifier and as a branded aesthetic element. The custom logo replaces the conventional generic finder pattern, combining utility and branding into a single integrated design.
Solution Approach 2:
The patent applies local quality by making specific portions of the optical barcode (the finder pattern areas) have dual functionality: they maintain their machine-readable geometric structure for scanning while simultaneously incorporating branded logo elements. This allows different parts of the barcode to serve different purposes - the overall structure for machine reading and the custom logo for branding.
2Ease of operation
If custom logos are used as finder patterns, then aesthetic appeal and branded exclusivity are improved, but compatibility with conventional scanning software is reduced
Solution Approach 1:
The custom logo finder pattern is designed to be multi-functional: it serves as both a branded aesthetic element and a machine-readable finder pattern. The geometric structure within the logo maintains the necessary properties for optical scanning while the custom design provides branding. This multi-functionality allows a single element to satisfy both aesthetic and technical requirements.
Solution Approach 2:
The patent introduces custom software as an intermediary that bridges the gap between the non-standard custom logo finder pattern and the scanning process. This specialized software is configured to recognize the specific geometric structure within the custom logo, enabling machine readability without requiring conventional scanning software to be modified.
3Reliability
If conventional finder patterns are used, then machine readability is ensured, but the designs are unsightly and serve no purpose other than functionality
Solution Approach 1:
The patent combines the machine-readable finder pattern function with the visual appeal of custom logos. The custom logo is not merely decorative but is integrated with the geometric structure required for machine reading, merging functionality and aesthetics into a unified design element that serves both purposes simultaneously.
Solution Approach 2:
The patent utilizes color and graphical variations in the custom logo finder pattern to enhance visual appeal while maintaining machine readability. The custom logo can incorporate brand-specific colors, styles, and graphical elements that make the barcode visually distinctive and aesthetically pleasing, while the underlying geometric structure preserves the necessary contrast and pattern recognition for optical scanning.
Data Source
AI summary
Systems and methods for presenting an augmented reality within a custom graphic are provided. In example embodiments, one or more hardware processors may receive an image, identify candidate shape features in the image, identify a custom graphic by comparing the candidate shape features with a reference shape feature of the custom graphic, identify an optical barcode based on the identified custom graphic, identify an augmented reality based on the optical barcode, and transmit the augmented reality to the client device.