Custom Merchant Content Interface Generation

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Solution Overview

Problem

Conventional digital information systems for merchants on third-party websites are inefficient, requiring significant time and resources for updates, and often limit the ability to provide custom, real-time information to users, leading to frustration for both consumers and merchants.

Innovation Solution

The system generates custom merchant content interfaces using custom templates and product feeds within a social networking application, allowing for real-time, immersive, and targeted content delivery without redirecting users to separate systems, reducing computing resources and maintaining user engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If merchants use conventional third-party websites to provide information, then information can be shared via the Internet, but the information is limited and requires significant time and resources for updates

Engineering Contradiction:

Improveinformation customization capabilityVSAvoidtime required for generating and updating information

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system pre-generates merchant content interfaces with populated product display layouts using product feeds before users request them. Merchants create templates in advance with their branding, formatting, and product information, which are then automatically populated and delivered when needed, eliminating the need for real-time manual updates.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system creates copies of merchant content interfaces that replicate the merchant's storefront appearance and product information. These copied interfaces are generated from product feeds and embedded within the third-party system, allowing users to view merchant information without leaving the third-party platform, thus reducing the time and resources needed for merchants to maintain separate systems.

Inventive Principle:

Principle #26Copying

2Reliability

If merchants manually update product information on third-party systems, then product information can be kept current, but significant computing resources and bandwidth are required

Engineering Contradiction:

Improveproduct information accuracyVSAvoidcomputing resources and communication bandwidth

Core Design Contradiction:

ReliabilityVSUse of energy by moving object

Solution Approach 1:

The system extracts only the essential product information from merchants' product feeds (such as product names, images, prices, and descriptions) and uses this extracted data to populate pre-generated content interfaces. This selective extraction reduces the amount of data that needs to be transferred and processed, thereby reducing computing resources and communication bandwidth while maintaining information accuracy.

Inventive Principle:

Principle #2Taking out (Extraction)

Solution Approach 2:

The system creates universal content interfaces that can serve multiple functions: they display product information, maintain merchant branding, and provide a consistent user experience across different third-party platforms. These interfaces are generated once and can be reused multiple times, reducing the need for repeated computing resources and bandwidth consumption.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Loss of information

If conventional systems redirect users to separate merchant systems for additional information, then complete information can be provided, but user experience is disrupted and requires additional system complexity

Engineering Contradiction:

Improvecompleteness of merchant informationVSAvoidsystem integration complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The system merges merchant content interfaces directly into the third-party system's user interface. By combining the merchant's product information and branding with the third-party platform's interface, the system provides complete merchant information without requiring users to navigate to separate systems, thereby reducing system integration complexity and improving user experience.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The system acts as an intermediary between merchants and third-party platforms by generating content interfaces that bridge the two systems. These interfaces retrieve information from merchant product feeds and present it within the third-party system's interface, eliminating the need for direct user navigation to merchant systems while maintaining information completeness.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS11568475B2Generating custom merchant content interfaces

Publication Date: 2023.01.31 META PLATFORMS INC

AI summary

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.