Custom Object Platform for Unified Sales, Marketing, and Service Data
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Solution Overview
Problem
Conventional systems fail to integrate marketing, sales, and service interactions seamlessly, requiring complex and time-consuming data extraction and transformation across different IT systems, leading to inefficiencies and delays in customer service.
Innovation Solution
A multi-service business platform that enables the creation and management of custom objects within a unified database, allowing users to define and utilize custom objects relevant to their business needs, with features like workflow automation, reporting, and analytics, and supports integration with CRM systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional separate systems are used for marketing, sales, and service activities, then each system can be independently managed, but complex and time-consuming data extraction and transformation is required across different IT systems
Solution Approach 1:
The patent merges marketing, sales, and service activities into a single multi-service business platform with a unified database. This consolidation eliminates the need for complex data extraction and transformation across separate systems, allowing seamless data access and integration while maintaining the ability to manage each service independently through the unified platform.
Solution Approach 2:
The unified database structure serves multiple service functions simultaneously - marketing, sales, and service activities all access and operate on the same data infrastructure. This multi-functional approach allows the system to perform diverse operations without requiring separate data extraction processes for each service type.
2Adaptability or versatility
If conventional separate systems are used for marketing, sales, and service activities, then system independence is maintained, but data synchronization and normalization across different databases is required
Solution Approach 1:
The patent consolidates multiple separate databases into a single unified database that serves all service functions. This eliminates the complexity of synchronizing and normalizing data across different databases, as all services operate on the same data structure while maintaining independent service capabilities through the unified platform.
3Adaptability or versatility
If conventional separate systems are used for marketing, sales, and service activities, then each system can operate autonomously, but complex queries and API usage are required to obtain relevant information
Solution Approach 1:
The patent combines multiple service systems into a unified platform where data is naturally accessible across all service types. Users can obtain relevant information through simple platform operations rather than complex queries and API calls, as the unified database structure inherently provides cross-service data access while services remain autonomously operable.
Data Source
AI summary
The disclosure is directed to various ways of improving the functioning of computer systems, information networks, data stores, search engine systems and methods, and other advantages. Among other things, provided herein are methods, systems, components, processes, modules, blocks, circuits, sub-systems, articles, and other elements (collectively referred to in some cases as the “platform” or the “system”) that collectively enable, in one or more datastores (e.g., where each datastore may include one or more databases) and systems, the creation, development, maintenance, and use of a set of custom objects (and core objects) for use in a wide range of activities, including sales activities, marketing activities, service activities, content development activities, and others, as well as improved methods and systems for sales, marketing and services that make use of such entity resolution systems and methods as well as custom objects.