Custom Offer Code Redemption for Unified Social Payment Checkout
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Solution Overview
Problem
Existing social networking systems lack seamless integration with payment processing, requiring users to switch between interfaces for ecommerce transactions, and there is a need for improved methods to enhance user experience and business objectives through enhanced integration.
Innovation Solution
A system that enables social networking features in response to payment system activities, allowing users to capture promotional offers via mobile devices, integrate payment processing with social networks, and apply discounts or provide additional features based on redeemed offers, such as image filters, enhancing user experience and merchant engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If social networking and payment processing are integrated into a single unified interface, then user convenience and ease of operation are improved, but system complexity increases
Solution Approach 1:
The patent combines social networking features and payment processing capabilities into a single unified platform. Users can capture promotional offers through social network posts, redeem them during checkout, and receive notifications about redeemed offers all within the same interface, eliminating the need to switch between separate applications and improving overall user convenience.
Solution Approach 2:
The social network platform is designed to perform multiple functions beyond traditional social interaction. It serves as a promotional offer distribution system, a payment processing interface, a notification system, and a user engagement platform simultaneously. This multi-functionality allows the system to handle diverse tasks within a single unified interface.
2Adaptability or versatility
If promotional offers are distributed through social network posts with captured images, then merchant engagement and user interaction are enhanced, but information management complexity increases
Solution Approach 1:
The system introduces an intermediary processing layer that automatically extracts promotional offer information from captured images in social network posts. This intermediary system handles the complex tasks of image recognition, offer identification, and data extraction, allowing merchants to engage with users through social media while the backend system manages the information complexity.
Solution Approach 2:
The system enables automatic processing of promotional offers through self-service mechanisms. When users capture images in social network posts, the system automatically extracts offer details, validates them against the database, and makes them available for redemption without requiring manual intervention for information management.
3Reliability
If the system tracks and manages redeemed offers in a database, then transaction reliability is improved, but data processing time increases
Solution Approach 1:
The system performs preliminary actions by pre-processing and validating promotional offer information when it is first captured and stored in the database. Offer details are verified, categorized, and prepared for redemption in advance, so that during the actual transaction process, the system can quickly retrieve and process redemption requests without time-consuming validation steps.
Data Source
AI summary
A system receives an offer code from a device associated with a user account. The offer code is obtained from an optical code featuring a custom graphic. The system identifies an offer from a merchant in a database based on the offer code, with the database specifying one or more parameters for the offer. An association between the offer and the user account is stored. The system receives a purchase code from the device and determines that the purchase code is associated with the merchant's offer. Upon authorizing a transaction linked to the purchase code, the system applies an offer benefit to the transaction, based on the one or more parameters, and presents a notification of the applied offer benefit at the device.