Customizable User Tags for Social Networking Profiles
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Solution Overview
Problem
Existing online social networking platforms lack the ability to effectively convey personal characteristics and preferences in a movable and customizable manner, limiting user interaction and social networking sophistication.
Innovation Solution
A method and system for creating and customizing tags that represent personal characteristics and preferences, allowing users to create, store, embed, and trade tags with embedded content, and utilize sponsored tags for advertising and social networking management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional social networking profiles are used to convey personal information, then user information can be displayed, but the information cannot be easily moved or customized to represent personal characteristics dynamically
Solution Approach 1:
The patent segments personal characteristics into discrete, movable tags that can be independently created, assigned, and transferred. Each tag represents a specific attribute or characteristic that can be separated from the traditional profile structure and redistributed across users, enabling flexible customization without requiring complete profile restructuring.
Solution Approach 2:
The tag system serves multiple functions: it represents personal characteristics, enables user classification, facilitates social networking connections, and provides a basis for advertising targeting. This multi-functional approach allows a single mechanism to address various networking needs without increasing overall system complexity.
2Loss of information
If more personal information and characteristics are displayed on profile pages, then user individuality is enhanced, but the interface becomes more cluttered and less navigable
Solution Approach 1:
The patent extracts personal characteristics from the traditional static profile page and places them into movable tag objects. These tags can be displayed in condensed formats, on separate pages, or as metadata, allowing comprehensive information representation without cluttering the main profile interface. Users can access detailed characteristics through tag interactions rather than overwhelming visual displays.
3Productivity
If traditional advertising models are used in social networking, then revenue can be generated, but user engagement and social networking sophistication are limited
Solution Approach 1:
The patent merges advertising with the tag system by allowing sponsored tags that integrate promotional content into the existing personal characteristics framework. Rather than separate advertising elements, sponsors can create tags that appear naturally within user profiles and interactions, combining revenue generation with enhanced social networking functionality.
Data Source
AI summary
The present invention provides a social networking system and method by which customized tags can be created by a registered user in an online social networking environment and distributed to facilitate social networking. The tags represent personal characteristics and preferences associated with users of the online social networking environment. A graphical user interface (GUI) is provided in the online social networking website that enables a specific user to create and customize tags. Tags can be embeddable in that a user can insert the tag in a website GUI for display. Also, tags may have embedded content, e.g. a photo, a song, a profile page location, etc and may be sponsored or traded in the social networking website. Also a skin that shows the personal profile page GUI style may be customized, sponsored, or traded.