Customer Communication Schemas for Heterogeneous Data Integration
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Solution Overview
Problem
Existing customer communication management systems face challenges in retrieving, transforming, and optimizing data across heterogeneous systems, leading to resource waste and inefficiencies in generating and delivering personalized communications.
Innovation Solution
A method and system that utilize standardized data structures (schemas) to manage customer communications, ensuring interoperability and optimizing data retrieval, storage, and delivery, while identifying attributes for improved readability and understanding.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple heterogeneous systems are used to store and manage customer communication data, then data can be stored in specific formats suited to each system, but data retrieval and transformation become complex and resource-intensive
Solution Approach 1:
The patent introduces a data warehouse as an intermediary layer between heterogeneous source systems and communication delivery systems. This data warehouse implements a unified data model with standardized schemas (customer schema, communication schema, delivery schema) that mediates between diverse data formats, eliminating the need for complex point-to-point transformations while preserving adaptability to various source systems
Solution Approach 2:
The patent segments the complex data management system into distinct modular components: source systems, data extraction layer, data warehouse with unified schemas, and delivery systems. Each schema (customer, communication, delivery) is independently structured, allowing flexible data storage while simplifying retrieval through organized, separated data domains
2Reliability
If multiple customer communications with various attributes are generated and delivered to increase the probability of customer engagement, then customer engagement probability improves, but resource waste increases
Solution Approach 1:
The patent implements feedback mechanisms by tracking delivery status, customer responses, and engagement metrics in the delivery schema. This feedback information is stored and can be used to optimize future communication strategies, allowing the system to learn from past performance and reduce resource waste by focusing on high-probability engagement channels and attributes
Solution Approach 2:
The unified data warehouse pre-processes and structures customer data, communication templates, and delivery channel information before actual communication campaigns. By organizing data in advance with standardized schemas and pre-validating data integrity, the system reduces redundant processing during campaign execution and enables more efficient targeting
3Stability of the object's composition
If data is stored in specific formats in different databases across heterogeneous systems, then data integrity is maintained for each system, but data transformation and standardization become challenging
Solution Approach 1:
The patent creates a universal data warehouse that can accommodate multiple data source formats while maintaining a standardized unified data model. The system implements multi-functional schemas that can represent diverse data types (customer information, communication content, delivery metrics) in a consistent structure, enabling both data integrity preservation and easy transformation through a single standardized interface
Data Source
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AI summary
The invention relates to a method (100) for managing customer communications, the method being implemented by a customer communication system, the method comprising the steps of, for each customer communication: - Generating (110) a composition processing schema comprising attributes of a design process of a customer communication, the attributes comprising a composition identifier and a composition type, the composition type being chosen amongst a batch type, a real type and an interactive type. - Generating (120) a communication delivery schema comprising attributes of a delivery process of the customer communication, the attributes comprising a communication identifier and a delivery channel, and - Generating (130) a customer schema comprising the composition identifier, the communication identifier and the attributes of a customer for whom the customer communication is destined, the attributes comprising a customer identifier.