Unique Customer Identifier System for Targeted Point-of-Sale Discounts
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Solution Overview
Problem
Current advertising methods are inefficient in targeting specific buyers due to the broad reach of media like radio and television, and the integration of internet marketing has complicated the distribution of promotional materials while respecting consumer privacy.
Innovation Solution
A system utilizing a third-party database to generate unique customer identifiers for vendors, allowing targeted distribution of promotional materials based on customer profiles and preferences, with validation and discounting at the point of sale, while ensuring customer privacy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If broad-reach media like radio and television are used for advertising, then the advertisement reaches a large audience, but the ability to target specific buyers is limited
Solution Approach 1:
The patent segments the broad audience into specific buyer profiles based on demographic, geographic, and behavioral data. The system divides the general advertising audience into targeted segments using customer databases and referral networks, allowing advertisers to reach specific buyer types rather than broadcasting to everyone.
Solution Approach 2:
The patent applies local quality by tailoring advertising content and distribution to specific local markets and buyer preferences. The system distributes promotional materials through local referral vendors and uses location-based data to customize advertising messages for different geographic areas and buyer segments.
2Quantity of substance
If traditional advertising media are used, then advertising coverage is achieved, but distribution efficiency is extremely low due to constant commercial drones
Solution Approach 1:
The patent implements preliminary action by pre-identifying potential buyers through database profiling and referral networks before advertising materials are distributed. The system prepares targeted buyer lists and personalizes promotional content in advance, so that when advertising materials are distributed, they reach the right people with relevant messages, eliminating the need for constant broad-casting.
Solution Approach 2:
The patent uses referral vendors and third-party databases as intermediaries to facilitate the distribution of advertising materials. Instead of directly broadcasting to consumers, the system employs referral networks that connect advertisers with potential buyers through trusted local vendors, improving distribution efficiency through personalized referrals.
3Quantity of substance
If Internet marketing is used, then marketing reach is expanded, but the difficulty of targeting potential buyers increases due to privacy concerns
Solution Approach 1:
The patent uses third-party databases and referral vendors as intermediaries that handle the complexity of data collection and privacy management. These intermediaries aggregate buyer information through opt-in mechanisms and referral agreements, shielding advertisers from direct privacy concerns while maintaining effective targeting capabilities through the intermediary's managed data infrastructure.
Data Source
AI summary
A system includes one or more processors configured to receive a unique customer identifier that is generated by a computer of a referring vendor. The unique customer identifier associates a customer with a product purchased by the customer and covered by a referral agreement. The one or more processors distribute promotional material of a referral receiving vendor to the customer associated with the unique customer identifier. The promotional material incorporates the unique customer identifier. The system includes a computer of the referral receiving vendor that receives one or both of the promotional material or the unique customer identifier from the customer at a point of sale with the referral receiving vendor. Upon validating the unique customer identifier, the computer of the referral receiving vendor is configured to discount a purchase price of one or more items according to a predetermined discount rate in the promotional material.