Customer Management Apparatus Using Identification Data
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Solution Overview
Problem
Current commerce systems fail to effectively recognize and manage customer information, requiring manual input or memory-based recognition, which limits personalized services and efficient customer management.
Innovation Solution
An apparatus and method that utilize customer identification information received through Bluetooth, NFC, or QR code to generate and store customer management information, analyzing customer behavior to provide personalized product and service recommendations based on location and purchase history.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If manual input or memory-based recognition is used for customer identification, then device complexity is reduced, but customer management efficiency and service personalization deteriorate
Solution Approach 1:
The patent introduces a customer identification information receiving apparatus as an intermediary device that automatically captures customer identification information (such as mobile device identifiers) and transmits it to the customer management apparatus. This mediator handles the complex communication and data processing tasks, allowing the overall system to achieve high efficiency without requiring complex manual processes at each interaction point.
Solution Approach 2:
The system enables self-service customer identification by utilizing the customer's own mobile device to automatically provide identification information. The customer's mobile device serves itself as the identification carrier, eliminating the need for manual input or complex recognition systems while maintaining high productivity in customer management.
2Adaptability or versatility
If customer identification information is automatically received and processed, then service personalization improves, but information processing complexity increases
Solution Approach 1:
The patent implements preliminary action by pre-storing customer identification information in the customer management apparatus before actual service interactions occur. The system proactively receives, stores, and organizes customer identification data in advance, creating a ready-to-use customer profile database that enables immediate personalization without complex real-time processing during service delivery.
Solution Approach 2:
The system creates simplified copies of customer identification information and stores them in the customer management apparatus. Instead of processing complex original data during service interactions, the system uses these pre-created information copies to quickly match and identify customers, reducing real-time processing complexity while maintaining personalization capabilities.
3Adaptability or versatility
If customer information is stored and analyzed, then personalized product recommendations improve, but data management complexity increases
Solution Approach 1:
The patent applies segmentation by dividing customer information into distinct, manageable components such as customer identification information, purchase history, and preference data. The customer management apparatus processes and stores these segmented information types separately, making data management more systematic and less complex while enabling targeted analysis for accurate product recommendations.
Solution Approach 2:
The customer management apparatus is designed with multi-functionality to handle various types of customer information processing tasks including identification, storage, analysis, and recommendation generation. This universal device consolidates multiple functions into a single system, reducing overall data management complexity compared to having separate specialized systems for each function.
Data Source
AI summary
Provided are an apparatus for managing customer information, a method for managing customer information, a system for managing customer information, and a non-transitory computer readable storage medium having a computer program recorded thereon. That is, customer identification information may be transmitted to a customer managing apparatus through a customer identification information receiving apparatus positioned in the store. The customer managing apparatus may transmit customer management information corresponding to the customer identification information to a store managing apparatus in the store and user equipment of a clerk. The customer may be managed in the store based on the customer management information. Therefore, it is possible to indirectly acquire customer information from the customer and properly provide required information to the customer.