Template-Based 3D Virtual Environments for Brand-Specific Retail Browsing

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Solution Overview

Problem

Retailers face challenges in creating engaging virtual stores with sophisticated browsing and shopping features due to cost constraints and difficulty in matching interactive environments to their brand identity, while maintaining updates and consistency.

Innovation Solution

A customizable 3D virtual environment system using an environment generator engine with a template user interface allows merchants to set parameters for avatar, product, and game features, enabling the creation of brand-specific, interactive virtual environments that can be seamlessly integrated with third-party platforms and updated regularly.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If retailers develop their own virtual stores in-house, then they can customize the virtual environment to match their brand identity, but the cost and complexity of development increases significantly

Engineering Contradiction:

Improvebrand customization capabilityVSAvoidvirtual store development complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent uses template-based copying where pre-designed virtual environment templates are replicated and customized for different retailers. Instead of building from scratch, retailers select and modify existing templates, significantly reducing development complexity while maintaining brand customization capability through parameter adjustments and asset replacements

Inventive Principle:

Principle #26Copying

Solution Approach 2:

The system allows customization through parameter changes by enabling retailers to modify virtual environment parameters such as layout configuration, product display settings, navigation structures, and visual themes. This parameter-based approach maintains architectural simplicity while achieving diverse brand identities without requiring complex custom development

Inventive Principle:

Principle #35Parameter changes

2Ease of manufacture

If retailers use simple scrollable list interfaces, then development cost is reduced, but the virtual store lacks engaging interactive features and sophisticated browsing capabilities

Engineering Contradiction:

Improvevirtual store development costVSAvoiduser interaction engagement

Core Design Contradiction:

Ease of manufactureVSEase of operation

Solution Approach 1:

The patent implements a universal template framework that supports multiple interaction modes and features within a single system architecture. The same template platform can accommodate 3D navigation, product browsing, virtual try-on, gamification elements, and social features, providing multi-functionality that engages users while avoiding the need to build separate systems for each feature type

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The virtual environment employs dynamic elements including interactive 3D models that respond to user actions, adaptive navigation that adjusts based on user behavior and product categories, and real-time updates to product displays and promotions. These dynamic features enhance user engagement without requiring complex static infrastructure, as the system adapts its behavior based on interaction context

Inventive Principle:

Principle #15Dynamics

3Device complexity

If virtual stores are designed with fixed features, then development is simplified, but the environment cannot be updated to reflect brand changes and growth

Engineering Contradiction:

Improveenvironment structure simplicityVSAvoidenvironment update capability

Core Design Contradiction:

Device complexityVSAdaptability or versatility

Solution Approach 1:

The virtual environment is segmented into modular components including reusable template modules, configurable product display units, and separable navigation elements. This segmentation allows individual components to be updated or replaced independently while maintaining the overall structure, enabling the environment to adapt to brand changes without requiring complete redesign

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system performs preliminary actions by pre-configuring template structures with standardized interfaces and update mechanisms. Common features such as product categorization frameworks, navigation patterns, and interaction protocols are established in advance, allowing future updates and brand adaptations to be implemented through configuration changes rather than structural redesign

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS20250256209A1Systems, methods, and devices to generate customizable three- dimensional (3D) virtual environments

Publication Date: 2025.08.14 OBSESS INC

AI summary

Systems, methods, and devices provide virtual, three-dimensional, interactive environments by using a template user interface which defines multiple customizable parameters. An environment generator engine generates a customizable three-dimensional (3D) virtual environment by rendering a 3D model and applying one or more interactive features defined by the customizable parameters. These interactive features can include avatar features, product model features, game features, and/or environment features Additionally, product models are mapped to one or more virtual surfaces of the 3D model based on the customization parameters. The system also causes the virtual interactive environment to be presented, at a display of a user device, and receives user input(s) controlling the virtual avatar to browse the customizable 3D virtual environment.