Customizable Electronic Periodical Ad Modules
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Solution Overview
Problem
Existing electronic periodical advertisements lack customization and personalization, failing to fully leverage the potential of electronic systems for tailoring content to individual user preferences.
Innovation Solution
A system and method for generating, organizing, and presenting electronic periodical advertisements that allow users to edit and customize a default set of modules into a user-defined set, incorporating time-dependent offers, with features like module rearrangement, addition, and removal, and integration with social networks for sharing and rating.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If electronic periodical advertisements use a fixed, non-customizable format, then the system complexity is reduced and ease of operation is improved, but adaptability to individual user preferences deteriorates
Solution Approach 1:
The advertisement is divided into multiple independent modules that can be individually selected, arranged, and customized by users. Each module represents a discrete unit of ad content that can be independently controlled, allowing users to build personalized advertisements without overwhelming system complexity.
Solution Approach 2:
The advertisement structure transitions from a static, fixed format to a dynamic, reconfigurable format. Users can dynamically adjust the composition, order, and content of modules based on their preferences, while the system dynamically generates and delivers customized advertisements without requiring complex manual configuration.
2Adaptability or versatility
If electronic periodical advertisements allow extensive customization and editing, then adaptability to user preferences is improved, but ease of operation deteriorates due to increased complexity
Solution Approach 1:
The system pre-configures template-based module structures and default advertisement layouts that users can select and modify. Common customization operations are pre-programmed into the interface, allowing users to achieve personalization through simple selections rather than complex manual editing.
Solution Approach 2:
The system uses template copying and replication mechanisms where users can select from pre-designed advertisement templates and module patterns. These templates serve as reusable copies that can be quickly instantiated and lightly customized, reducing the operational effort required for personalization.
3Adaptability or versatility
If electronic periodical advertisements are delivered in a standardized format, then manufacturing precision and consistency are improved, but adaptability to different users and locations deteriorates
Solution Approach 1:
The advertisement system implements location-based customization where different geographic regions receive tailored ad content and offers within the overall advertisement structure. Each location receives ads with locally relevant modules and promotions while maintaining consistent formatting and design standards through the modular architecture.
Data Source
AI summary
An electronic periodical advertisement including a number of time dependent offers is generated, e.g., using a computing device. The offers are organized into a number of modules. A default set of the modules is presented to a user. The default set of modules is edited to generate a user-defined set of modules. A user-defined electronic periodical advertisement including the user-defined set of modules is presented to the user.