Customizable Content Syndication for Dynamic Marketing

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Solution Overview

Problem

Current syndication techniques provide static marketing materials, making it cumbersome for originators to adapt to locale-specific differences, language variations, and supply availability, while online stores lack customization options, leading to a need for balancing uniformity and customization in marketing materials.

Innovation Solution

A method for syndicating customizable content, where a server device receives a customizable content package, allows recipients to modify it, and generates customized packages based on these modifications, enabling dynamic rendering and distribution to client devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If static marketing materials are provided to online stores, then uniformity and consistency of marketing information is improved, but adaptability to locale-specific differences and customization options deteriorates

Engineering Contradiction:

Improveuniformity of marketing materialsVSAvoidadaptability to locale-specific differences

Core Design Contradiction:

Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The marketing material is divided into template portions (providing uniform structure) and customizable portions (allowing locale-specific adaptation). The system segments the content so that online stores can customize specific segments while maintaining overall uniformity through the template framework.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

Different portions of the marketing material have different properties: the template portions maintain uniformity across all locations, while the customizable portions allow local adaptation to specific locales, languages, and supply conditions. This creates a hybrid structure that simultaneously achieves uniformity and adaptability.

Inventive Principle:

Principle #3Local quality

2Adaptability or versatility

If originators generate voluminous collections of varying marketing materials for different locales and languages, then adaptability to different conditions is improved, but device complexity and workload increase

Engineering Contradiction:

Improveadaptability to different locales and languagesVSAvoidcomplexity of determining how, when, and where to syndicate materials

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A single template-based marketing material serves multiple functions and locales simultaneously. The template structure can be customized for different languages, locales, and supply conditions without requiring separate complete marketing materials for each variant, thereby reducing overall complexity.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The marketing material transitions from a static, fixed structure to a dynamic, customizable structure. The template provides a stable framework that can dynamically adapt to different locales and conditions through customization portions, making the system more flexible without requiring voluminous static collections.

Inventive Principle:

Principle #15Dynamics

3Adaptability or versatility

If online stores create their own marketing materials, then customization capability is improved, but ease of manufacture and time required deteriorates

Engineering Contradiction:

Improvecustomization capabilityVSAvoidburden of creating marketing materials

Core Design Contradiction:

Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The template structure and basic marketing material are prepared in advance by the originator. This preliminary action provides a ready-to-use foundation that online stores can customize without creating materials from scratch, significantly reducing the burden while maintaining customization capability.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

Instead of creating entirely new marketing materials, online stores copy and customize the template structure. The template serves as a master copy that can be replicated and adapted for different locales, reducing the work required compared to creating original materials from scratch.

Inventive Principle:

Principle #26Copying

Data Source

PatentUS20240104608A1Techniques for syndicating customizable content to recipient entities

Publication Date: 2024.03.28 APPLE INC

AI summary

This Application sets forth techniques for syndicating customizable content (e.g., marketing materials) to syndication recipients (e.g., online store providers). In particular, the techniques enable each syndication recipient to individually customize various aspects of the customizable content such that their customized content can be incorporated into respective content provided (to end users) by the syndication recipients.