Customizable Vehicle Rim Logo Integration via Segmented Support Structure

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Solution Overview

Problem

Existing vehicle tire rims lack customization options that allow individuals to express their personal taste and style, as OEM rims often do not match the vehicle's overall appearance, and previous solutions, such as wheel covers and decorative indicia, do not provide a comprehensive and functional alternative.

Innovation Solution

A customized vehicle tire rim with a logo design that can be easily replaced, featuring a tire rim hub with a central opening, a tire rim configured for receiving a tire, and a support structure extending between the hub and the tire rim, with an external portion representing a logo, allowing for various designs related to sports, businesses, and popular culture.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If OEM rims are used, then the vehicle maintains standard appearance, but the vehicle lacks individuality and personal expression

Engineering Contradiction:
Improvecustomization capabilityVSAvoidrim structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The rim is divided into multiple components: a base rim structure and separate logo elements that can be independently selected and attached. This segmentation allows customers to customize the logo portion without replacing the entire rim, achieving personalization while maintaining structural simplicity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The logo elements are designed as distinct local features on the rim surface, allowing different regions of the rim to have different aesthetic qualities. The logo portions can be made from different materials or finishes than the base rim, enabling targeted customization without affecting the overall rim structure.

Inventive Principle:
Principle #3Local quality

2Shape

If wheel covers with decorative indicia are added, then the rim appearance is enhanced, but the device complexity increases

Engineering Contradiction:
Improverim aesthetic designVSAvoidrim component quantity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The logo elements are integrated directly into the rim structure during manufacturing, combining the decorative function with the structural function. This merging eliminates the need for separate wheel covers or removable decals, achieving aesthetic enhancement without increasing component quantity.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The logo elements serve multiple functions: they provide aesthetic customization, identify brand affiliation, and can be positioned to optimize visual appearance from different angles. This multi-functionality reduces the need for additional specialized components.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10647151B2Vehicle logo-rim apparatus and a method of making same
Publication Date: 2020.05.12 WEBBER KIMEL
  • US10647151B2 patent drawing
  • US10647151B2 patent drawing
  • US10647151B2 patent drawing

AI summary

The present invention relates generally to the field of vehicle rims, and more specifically relates to Logo-Rims. The present invention also relates to a vehicle Logo-Rim apparatus, and a method of making same. More particularly, the invention encompasses a customized tire rim for a vehicle. The invention also provides a user to replace their existing tire rims with the inventive customized vehicle rim having, and using a customized or a personalized logo. A line of specially designed tire rims that are adorned with a variety of striking designs, sporting logos germane to sports, businesses, and popular culture, is also disclosed. The invention also provides an inventive design which is intended to provide automobile enthusiasts with an attractive alternative to ordinary tire rims.