Customized Billboard Ad Delivery via User Profile Adaptation
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Solution Overview
Problem
Existing systems for delivering media content and advertising lack the ability to customize advertisements and content based on user profiles and licensed content, requiring multiple websites for different purposes and incurring high distribution costs, with limitations in digital delivery and content management.
Innovation Solution
A digital delivery system that provides customized billboard advertisements on a micro-marketing level, enabling two-way communication and allowing users to access and download media content based on their licenses, with customizable billboard settings and seamless integration with existing broadcast server workflows.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional web-based advertising is used to deliver advertisements to users, then advertisements can be displayed on websites, but the system cannot customize which advertisement to display to a given user based on their profile or licensed content
Solution Approach 1:
The patent implements local quality by customizing advertisements based on individual user profiles, licensed content, and preferences. Each user receives tailored advertisements rather than generic ones, with the system analyzing user-specific attributes to determine which advertisements to display. This is achieved through customized billboard advertisements that adapt to each user's characteristics while maintaining a unified advertising platform.
2Productivity
If multiple websites are used for different purposes (advertising, content delivery, management), then specific functions can be specialized, but distribution costs increase and user experience deteriorates
Solution Approach 1:
The patent merges advertising delivery, content delivery, and content management functions into a single integrated website platform. The system combines billboard advertisement display with media content access and rights management, allowing users to interact with both advertisements and licensed content through one unified interface. This consolidation reduces distribution costs and eliminates the need for multiple separate websites while maintaining specialized functionalities.
Solution Approach 2:
The patent creates a universal platform that performs multiple functions: displaying customized billboard advertisements, delivering media content, managing rights and licenses, and enabling user interactions. The system is designed to handle diverse operations within a single website architecture, making it multi-functional rather than requiring separate specialized sites for each purpose.
3Productivity
If physical distribution methods are used for advertising materials, then content can be delivered to customers, but distribution costs are high and delivery time is extended
Solution Approach 1:
The patent replaces physical distribution mechanisms with digital delivery systems. Instead of physically shipping advertising materials and media content through postal or courier services, the system uses electronic transmission over the internet to deliver billboards, images, videos, and other media assets instantly. This substitution eliminates the time and cost associated with physical handling, packaging, and shipping while enabling immediate global delivery.
4Adaptability or versatility
If generic advertisements are displayed to all users, then the advertising system is simple to operate, but marketing effectiveness is reduced
Solution Approach 1:
The patent implements dynamic advertisement delivery where the content displayed changes based on real-time user attributes, preferences, and behavior. The system dynamically selects and customizes billboard advertisements for each user rather than displaying static generic ads. This dynamic adaptation enables micro-marketing strategies while the system automatically manages the complexity through algorithmic decision-making, reducing the operational burden on advertisers.
Data Source
AI summary
A method, apparatus, system, and computer program product provide the ability to deliver an advertisement. Customization attributes for displaying billboard advertisements are defined. Each billboard advertisement comprises an advertisement for media content. A user requests access to a website and the server computer transmits the website that includes or provides access to the advertisements. Based on the customization attributes, a first billboard advertisement is primarily displayed without occlusion and remaining billboard advertisements are displayed partially occluded by the first billboard advertisement.