Dynamic Ad Insertion Channel Lock Preservation in Multi-Device Setups
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Solution Overview
Problem
In multi-device setups, ACR enabled output devices often lose channel lock when ACR enabled media devices perform dynamic ad insertion (DAI) on channels, and they are unable to intelligently perform DAI due to confusion between original and replacement content.
Innovation Solution
Modifying the ACR and DAI behaviors for secondary devices in multi-device setups by identifying primary and secondary devices, modifying ACR behaviors to prevent channel lock loss, and modifying DAI behaviors to ensure intelligent ad insertion based on the actions of the primary device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the ACR enabled media device performs DAI to replace original content with replacement content, then ad insertion capability is improved, but the ACR enabled output device loses channel lock because it expects to encounter the original content rather than the replacement content
Solution Approach 1:
The patent introduces a communication mechanism between the media device and output device where the media device notifies the output device about upcoming DAI events. This intermediary information exchange allows the output device to adjust its ACR behavior temporarily, switching from expecting original content to expecting replacement content during the DAI window, thus preventing channel lock loss while maintaining DAI capability
Solution Approach 2:
The media device performs preliminary action by notifying the output device in advance about the timing and characteristics of upcoming DAI events. This advance notice allows the output device to prepare by modifying its ACR behavior before the DAI occurs, preventing channel lock loss while enabling successful ad insertion
2Adaptability or versatility
If the ACR enabled output device attempts to perform DAI on the channel, then ad insertion capability is improved, but it replaces the wrong content (replacement content inserted by media device) instead of the original content due to confusion between original and replacement content
Solution Approach 1:
The patent implements a feedback mechanism where the media device provides information to the output device about which content segments have already been replaced with ads. The output device uses this feedback to adjust its DAI behavior, skipping content that has already been modified by the media device and only attempting to replace original content segments, thus preventing duplicate replacement of already-modified content
Solution Approach 2:
The communication channel between media device and output device serves as an intermediary that transmits information about content modification status. This intermediary information flow allows the output device to distinguish between original content and replacement content, enabling precise targeting of DAI operations on the correct content segments
Data Source
AI summary
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for preserving channel lock while performing dynamic ad insertion (DAI) in a multi-device setup. An example embodiment operates by identifying a secondary device that loses a channel lock on a channel based on a primary device performing DAI on the channel. The embodiment determines that that the primary device is configured to perform a DAI to replace a portion of multimedia content in the channel with a replacement portion of multimedia content. The embodiment modifies an automated content recognition (ACR) behavior for the secondary device based on the determining, thereby preventing the secondary device from losing channel lock on the channel. The embodiment then modifies a DAI behavior for the secondary device in response to the modifying the ACR behavior for the secondary device.