Data Anonymity System Using Encrypted Operator Match ID

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Solution Overview

Problem

Existing methods for collecting client device usage information often infringe on consumers' privacy rights by revealing personal data, which is not adequately addressed in current technologies.

Innovation Solution

A system and method that uses double encryption to anonymize client device usage information by assigning an encrypted operator match ID, decrypting it, re-encrypting it, and sending it through an anonymous channel, preventing identification of the client device, while associating it with purchasing history for correlation purposes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If client device usage information is collected and analyzed to determine patterns and target advertisements, then marketing effectiveness is improved, but consumer privacy rights are violated

Engineering Contradiction:
Improvemarketing effectivenessVSAvoidprivacy infringement
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The patent introduces an intermediary entity (the server) that acts as a mediator between the client device and the advertisement targeting system. The server receives usage information, performs analysis, and returns targeted advertisement recommendations without the client device needing to transmit or store personally identifiable information. This intermediary architecture enables effective marketing while preserving consumer privacy by preventing direct access to personal data.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent extracts only the necessary usage patterns and aggregate data from the client device without extracting personally identifiable information. The client device locally processes usage information to determine patterns and generates anonymized data that strips out personal identifiers before transmission to the server. This extraction approach maintains marketing effectiveness by preserving useful patterns while eliminating privacy-infringing personal data.

Inventive Principle:
Principle #2Taking out (Extraction)

2Ease of operation

If usage information is transmitted through traditional channels, then data collection is straightforward, but client device identification is possible compromising privacy

Engineering Contradiction:
Improvedata collection simplicityVSAvoidanonymity
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent performs preliminary anonymization actions at the client device before data transmission. The client device locally processes usage information to determine patterns and generates anonymized data that strips out personal identifiers before transmission to the server. This preliminary action ensures that no personally identifiable information enters the transmission channel, maintaining anonymity while preserving data collection functionality.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent transforms the data parameters by changing the format and characteristics of usage information before transmission. Instead of transmitting raw personal data, the system transforms usage patterns into aggregated, anonymized metrics that lose personal identification capabilities while retaining analytical value for marketing purposes.

Inventive Principle:
Principle #35Parameter changes

3Object-affected harmful factors

If double encryption is applied to operator match ID, then data privacy is improved, but system complexity increases

Engineering Contradiction:
Improvedata privacy protectionVSAvoidencryption process complexity
Core Design Contradiction:
Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The patent segments the encryption process into distinct functional components: the client device performs local decryption of the operator match ID using its private key, then re-encrypts it using a different encryption mechanism. This segmentation allows each party to perform only the necessary encryption operations without requiring complex cryptographic protocols at any single point, reducing overall system complexity while maintaining strong privacy protection.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The operator match ID acts as an intermediary that bridges the client device and server without requiring direct exposure of personal data or complex cryptographic operations. The ID is encrypted and decrypted in a controlled manner during transmission, serving as a secure intermediary that enables data exchange while maintaining privacy and simplifying the overall encryption architecture.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentEP3432189B1Data anonymity system
Publication Date: 2020.02.26 ADEIA MEDIA SOLUTIONS INC
  • EP3432189B1 patent drawingFigure 1
  • EP3432189B1 patent drawingFigure 2
  • EP3432189B1 patent drawingFigure 3

AI summary

A method and system for anonymous data collection is provided. The method involves assigning, by a first entity, an operator match ID to a client device associated with a user; receiving, by a second entity, demographic information associated with the operator match ID, the demographic information pertaining to the user; sending, by the first entity, an encrypted operator match ID to the client device that has been encrypted under an encryption key; sending client device usage information with the encrypted operator match ID by the client device to the second entity through an anonymous channel, preventing the second entity from identifying the client device; decrypting, by the second entity, the encrypted operator match ID using a decryption key associated with the encryption key, to obtain the operator match ID; and correlating, by the second entity, the demographic information with the client device usage information based on the operator match ID.