Data Bridge for Searchable Rich Web Applications

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Solution Overview

Problem

Conventional web search engines are unable to effectively retrieve dynamic graphical web content and rich media applications, requiring advertisers to maintain dual sites in searchable and non-searchable formats, leading to resource inefficiencies and content inconsistencies.

Innovation Solution

A system and method that utilizes a data bridge to interface rich web applications with companion content, allowing data feeds to be delivered in a searchable format, thereby making dynamic graphical content searchable by web search engines without the need for dual sites, and reducing network traffic by co-locating data feeds within companion content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If dynamic graphical web content is provided using rich media formats, then the richness and interactivity of web content is improved, but the content becomes invisible to conventional web search engines

Engineering Contradiction:

Improverichness of web contentVSAvoidsearchability of content

Core Design Contradiction:

Adaptability or versatilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent introduces an intermediary component that translates rich media content into a format that search engines can understand and index. This intermediary acts as a bridge between the dynamic graphical content and the search engine's HTML-based indexing system, allowing both formats to coexist without compromising either searchability or content richness.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent transforms the parameters of rich media content by generating HTML representations that preserve the essential information and structure of the original content. This parameter transformation allows search engines to index the content based on HTML attributes while the original rich media format remains intact for user consumption.

Inventive Principle:

Principle #35Parameter changes

2Difficulty of detecting and measuring

If dual sites are maintained for searchable and non-searchable content, then searchability is improved, but resource efficiency and content consistency deteriorate

Engineering Contradiction:

Improvesearchability of contentVSAvoidcomplexity of maintaining dual sites

Core Design Contradiction:

Difficulty of detecting and measuringVSDevice complexity

Solution Approach 1:

The patent merges the functionality of dual sites into a single unified site by implementing both searchable HTML content and dynamic rich media content within the same web page. This consolidation eliminates the need for separate sites while maintaining both searchability and content richness through coordinated JavaScript execution.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The patent creates a universal web page structure that serves multiple functions simultaneously: it provides searchable HTML content for search engine indexing, executes JavaScript to generate dynamic rich media content, and coordinates both formats to display unified information. This multi-functional approach eliminates the need for separate specialized sites.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Difficulty of detecting and measuring

If companion content is provided in searchable format, then searchability is improved, but network traffic increases due to duplicate content delivery

Engineering Contradiction:

Improvesearchability of contentVSAvoidnetwork traffic

Core Design Contradiction:

Difficulty of detecting and measuringVSLoss of energy

Solution Approach 1:

The patent combines searchable HTML content and dynamic rich media content into a single web page delivery, eliminating the need to separately transmit duplicate companion content. The JavaScript execution on the client side generates the rich media content from the same data source used for HTML content, thereby reducing network traffic while maintaining searchability.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS8924400B2Method and system for making dynamic graphical web content searchable

Publication Date: 2014.12.30 DISNEY ENTERPRISES INC

AI summary

There is provided a method for making a rich web application searchable, one embodiment comprising providing companion content in a format searchable by a web search engine, loading the companion content in a web browser, calling a rich web application using the companion content, loading the rich web application in the web browser, and launching a data bridge interfacing the rich web application and the companion content. The method may further comprise retrieving a data feed for the rich web application, located in the companion content. In one embodiment, a system configured to make a rich web application searchable comprises a content storage, companion content in a format searchable by a web search engine, a data feed for the rich web application included in the companion content, and a data bridge interfacing the rich web application with the companion content.