Data Façade Subscription Filters for Mobile Ad Targeting
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current mobile advertising systems lack efficient mechanisms for delivering targeted advertisements to mobile devices, as they often require complex subscription processes and do not effectively utilize user preferences, device capabilities, and dynamic conditions to personalize ad delivery.
Innovation Solution
A method and system that utilize a data façade on a mobile device to associate an advertising client with subscription filters, allowing for targeted advertisement delivery by communicating with a data delivery server, selecting relevant advertisements based on user and device parameters, and dynamically updating filters according to usage and conditions such as memory, battery level, and presence status.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If complex subscription processes are used for advertisement delivery, then advertisement targeting capability is improved, but system complexity and operational overhead increase
Solution Approach 1:
The patent applies preliminary action by pre-configuring subscription filters on the mobile device that automatically match incoming advertisements with user interests and device context. Instead of requiring complex real-time subscription processes, the system pre-establishes filtering rules based on user profile, device capabilities, and contextual information, enabling automatic advertisement matching and delivery without complex operational steps.
2Measurement precision
If personalized advertisement selection based on user preferences and device capabilities is implemented, then advertisement relevance is improved, but processing requirements and resource consumption increase
Solution Approach 1:
The patent applies segmentation by dividing the advertisement filtering process into distinct modular components: user preference filters, device capability filters, contextual condition filters, and advertisement matching logic. Each filter operates independently on specific data segments, allowing the system to achieve personalized advertisement selection through a series of simple, low-resource operations rather than a single complex processing step.
Solution Approach 2:
The patent applies partial action by implementing selective filtering that processes only the necessary subset of advertisement data based on pre-configured filters. The system evaluates advertisements against relevant filters (user interests, device capabilities, contextual conditions) and processes only those that partially match criteria, avoiding exhaustive processing of all advertisement parameters and reducing overall resource consumption.
3Productivity
If dynamic updating of subscription filters based on usage and device conditions is implemented, then advertisement delivery efficiency is improved, but system complexity increases
Solution Approach 1:
The patent applies feedback by implementing a monitoring system that continuously tracks device conditions (memory availability, battery level, network state) and advertisement delivery performance. This feedback information automatically triggers updates to subscription filters when conditions change, enabling dynamic adaptation of advertisement delivery parameters without requiring complex manual configuration or intervention.
Solution Approach 2:
The patent applies self-service by enabling the subscription filter system to automatically update itself based on monitored device conditions and delivery outcomes. The system autonomously adjusts filter parameters, reconfigures matching criteria, and optimizes delivery timing without external intervention, reducing the operational burden while maintaining high delivery efficiency through adaptive self-management.
Data Source
Figure 1
Figure 2
Figure 3
AI summary
A method and system for delivery of targeted mobile advertisement, the method: associating an advertising client with a data façade on a mobile device; passing subscription filters from the advertising client to the data façade; receiving at the mobile device, advertisements related to the subscription filters; communicating between an advertisement application and the advertising client to request an advertisement; selecting at the advertising client an advertisement for the advertising application; and returning the advertisement to the advertising application.